Brand videos don’t have to highlight a product or service outright. Instead, they should highlight your brand as a whole, positioning your business at the top of the viewer’s mind.
If you want to make better brand videos, you need to invest in the creative process. Here’s how to make brand videos that connect with your target audience.
Determine your goal
Start the process by deciding what your brand video needs to accomplish. Are you looking to boost brand awareness, help the customer along through the consideration stage, inspire conversions or something else? The video you create depends on your buyer’s journey. Don’t try to create an all-in-one video—it could leave your customer feeling confused and turned off. Keep your goal narrow and focused to make an effective video that resonates with your customer, and where they are in their buying journey.
Consider your audience
Remember that not every video will resonate with every audience and understanding the people you’re trying to reach will help you create content that attracts and holds the interest of your target audience. For example, if you’re building brand awareness from scratch, you should create a video that explains the basics of your brand and the products and services you provide. By catering your content directly to your audience, you show new and existing customers alike that your brand really understands them.
Consider your platform
You should also decide early on where you’ll post your video, since the platform determines factors like length, specifications, nature of content and more. Remember it’s smart to repurpose video content on multiple platforms—it helps you maximize your ROI from every video.
Stay true to your voice
As you determine the story you’re telling with your brand video, make sure to keep all your branding elements aligned and stay true to your voice. Keep things consistent by using words, logos, colors and other elements that viewers can immediately connect with your brand.
Include a CTA
What good is a brand video if your customer doesn’t know what to do when it’s over? Always insert a call to action(CTA) into every branded video, so your customer knows exactly what the next step is. Whether you’re looking to inspire e-mail signups or you’re encouraging your viewer to make a purchase, include a visible, clear CTA to guide your audience on their journey.
High-impact brand videos resonate with your target audience
When it comes to e-commerce, brand videos convert. In fact, 8 out of 10 people say they’ve made a purchase after watching a brand’s video. These videos are an essential component to every marketer’s toolkit, as long as you’re making them correctly. That’s where Spin Creative comes in. Say hello, and start making brand videos that establish trust with your customer and help you accomplish your objectives.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
