Top 6 Design Basics for Beautiful, Compelling Videos

Spin Creative • October 7, 2023

Creating beautiful and compelling videos may seem like a daunting task if you're not a video production expert. 

Feet balancing books with a cocktail glass on top over pink background

Luckily, there are some straightforward design principles you can follow to ensure your videos deliver your message effectively. Here are the top design basics that can help you create visually appealing and engaging videos.


1.    Consistency is Key


Consistency is the cornerstone of good video design. Ensure that all elements in your video maintain a cohesive look and feel. Whether it's footage, animations, fonts, colors, or any other visual elements, establish a clear visual style and stick to it. Mixing disparate styles can confuse your audience and dilute your message. Consistency gives videos—and the brands behind them—a professional and polished look.


2.    Choose Between Footage and Animation


When creating videos, it's essential to decide whether to use video footage or animation. Mixing the two styles can often be jarring and disrupt the flow of your video. Consider your message and objectives: animations are excellent for explaining complex concepts, while video footage can evoke emotions or showcase real-life products and services. While there are exceptions, it's generally best to stick with one style to maintain coherence.


3.    Select High-Quality Footage


Whether you're filming your own footage or using stock videos, prioritize quality. Avoid blurry or low-resolution footage as it can negatively impact the overall professionalism of your video. Crisp and modern-looking footage is essential for creating a positive impression. Take the time to review and choose your footage carefully, even when using stock videos.


4.    Use Color Filters Sparingly


Color filters can alter the appearance of your video footage significantly. While they can be useful for making text more legible or achieving a specific stylistic effect, it's crucial not to overuse them. Excessive color filtering can detract from the quality of your video. Reserve this technique for specific situations where it enhances the overall visual appeal.


5.    Incorporate Your Logo


Incorporating your logo into your videos is a smart move for increasing brand awareness and credibility. Whether your business is small or large, featuring your logo somewhere in the video helps reinforce your brand identity. Consider adding an animated effect to your logo to add a touch of professionalism and make it more visually engaging.


6.    Perfectly Center Important Elements


To enhance the viewer's experience, ensure that any crucial elements near the center of the screen are perfectly centered. This simple rule improves the overall aesthetics of your video and makes it more visually pleasing. Many video editing tools provide guidelines or grids to assist with centering.


Master the basics of video design to create visually stunning and engaging content


When it comes to crafting beautiful and compelling videos that convert, Spin Creative is here to help. Our expertise in video production and design can elevate your content to new heights. Say hello to us today and start creating outstanding video content that resonates with your audience and drives results.



About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.

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