What Makes a Great Brand Anthem Video?
In the early days of video marketing, it was enough for brands to tout the benefits of their products with colorful imagery and catchy slogans, but these traditional video are progressively losing their impact on audiences. Today, brands must create video content that engages their audiences on an emotional level to cultivate an ongoing connection. Consult professional at creative agency seattle
and get an interesting brand anthem for your brand.
These awe-inspiring videos transcend product details and give audiences a connection with who you are as a brand outside of your line of products. The art of the brand anthem video is not easy to master, but the right approach to video storytelling can help you achieve the results you’re looking for.
● It’s all about your brand identity: When you set out to make a brand anthem video, you should focus on answering the question “who is your brand?” Businesses are complicated and you might have a lot of different answers to this question. However, the key to a successful brand anthem video is a simple, unified message. Think of a key phrase, mission statement or purpose that sums up your business and create a video that supports this message.
Treehouse "Doors of Opportunity" Brand Anthem Video, Produced by Spin Creative
● Emotional connection is key: An effective brand anthem video connects with the audience on an emotional level. Your video should give your existing customers a sense of loyalty to and pride in your brand and it should inspire potential customers to find out more about what you have to offer. Focus on the significance of your brand on an emotional level instead of weighing your content down with facts, figures and product descriptions.
● Less is more: A brand anthem video should be epic, but that doesn't mean that it should be overwhelming. Some of the most effective brand anthem videos have minimal text and narration. Instead, these videos lean on the quality of their visual content to drive their message home. A video production company can help you perfect your video to give it the most impact possible on your audience.
Treehouse "Doors of Opportunity" TV Spot (:60), Produced by Spin Creative
● Get to the point: You probably have a lot to say, but it’s important that you keep your message clear, concise and to the point. A brand anthem video should communicate the central message of your brand so that consumers understand who you are at the core. Don’t overload your video with information, data and text. Instead, let images and powerful words tell your story in an impactful way.
● Focus on telling, not selling: There will be plenty of opportunities for you to highlight the benefits of your products, but your brand anthem video is not the right platform. Instead of selling a product, tell your story. One example might include creating a video that incorporates the story of how your brand or business got started with imagery from the early days of your company. This video storytelling gives your audience a sense of familiarity with your brand, which can lead to a sense of loyalty to your brand.
Treehouse "Doors of Opportunity" TV Spot (:30), Produced by Spin Creative
Find out more about creating your brand’s anthem video by reaching out to Spin Creative. We are a Seattle-based video production company, branding firm and creative agency that provides winning video and creative strategies to our clients. Say hello to find out more about how we can hep take your brand storytelling to the next level.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
