Why Captions Matter in Video Production

Spin Creative • June 26, 2023

As brand owners and marketers, we understand the importance of video content in marketing strategies. 

image of video editing timeline

But have you considered how accessible your videos are? Adding closed captions can greatly improve the experience of watching your videos for a wider audience and provide a seamless viewing experience. Keep reading to learn why captions matter to video production and how you can add captions to your videos.

 

1.    Captions create a seamless viewing experience

 

As people scroll through their social media feeds, they may not stop to watch a video with the sound on. However, adding captions ensures that your message is still conveyed to the viewer, allowing them to engage with your content without needing to use sound. Captions allow the viewer to read your message and follow along, creating a seamless viewing experience.

 

2.    Captions make videos accessible

 

By adding subtitles to your videos, you’re also providing accessibility to viewers who are deaf or hard of hearing. This inclusivity allows more people to engage with your content and expands your audience. Not only is it a way to respect diversity, but accessibility is also a legal requirement for some companies.

 

3.    Captions help optimize videos for multi-takers

 

In today’s fast-paced world, people are constantly jumping from one app to another, and multi-tasking is the norm. Adding closed captions to your videos enables people to understand the message even when they’re not solely focused on the video. By meeting the needs of your audience, you have a higher chance of retaining engagement and interest.

 

4.    Captions grab attention and enhance comprehension

 

Adding captions to your videos can grab a viewer’s attention and enhance their comprehension. By displaying your message visually alongside the video, it’s easier for viewers to understand complex messages or retain important information. Plus, users may be more likely to share a video they can watch and understand without issues.

 

Create video content that’s compelling and accessible

 

In short, adding captions to your videos improves accessibility for all and enhances the overall user experience, making it a crucial aspect of any successful video marketing strategy. By implementing these tips and working with a professional agency, you can create videos that are not only visually stunning, but also accessible for a wider audience.

 

Captions are an essential part of video production, providing a wider audience with an inclusive and seamless viewing experience. At Spin Creative, we believe that every video counts, and we want to help you create accessible video content that connects and resonates with your audience. If you’re looking to improve your videos with closed captions, Say hello to Spin Creative and consult with a professional production agency that understands how vital accessibility and user experience are in today’s digital world. 



About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.

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