But is your audience really engaged with your brand on the platform?
The most successful brands know that engagement matters on Instagram. It’s what connects you with your target audience—without good engagement, you’re practically talking to an empty room. If you’re ready to increase your Instagram engagement, read on to learn everything you need to boost your reach and create lasting relationships with your followers.
What is Instagram engagement?
You can’t simply look at your follower count to determine whether your audience engages with your band on Instagram. You need to measure how your audience interacts with your content. In simple terms, engagement happens whenever a follower takes an action on your profile or responds to your posts. Common engagement metrics include comments, likes, saves and shares. You could also look at DMs, mentions, hashtags and more.
Engagement matters because it gives you insight into the success of your content. The more your audience relates, the more engaged they’ll be. Engagement is also one of the most important factors when it comes to ranking on the Instagram algorithm. Posts from accounts or topics you engage with are more likely to appear at the top of your feed—in other words, the more engagement your content gets, the more likely your followers are going to see it.
Tips to boost your Instagram engagement
Now that you understand what Instagram engagement is, it’s time to take your Instagram game to the next level. There’s no step-by-step guide when it comes to increasing engagement and connecting with your audience, but these easy tips will help you gauge their interest and create content that caters to them.
1. Switch it up:
Don’t be afraid to experiment with different content types. Keep things interesting by posting Instagram Reels or Stories or make traditional single-image posts or carousel posts. When you switch things up, you get a chance to see which format is most engaging for your audience.
2. Spark conversation:
The most engaging content gives people opportunities to have back-and-forth conversations with their favorite brands. Encourage comments by including questions or CTAs in your Instagram posts—and make sure you reply back. Respond to DMs or comments like you’d respond to calls or emails to your business.
3. Make it interactive: Instagram has a whole host of interactive features that enrich your audience’s experience. Use Stickers in your Stories, like Instagram polls, questions, quizzes or sliding scales. These interactive features invite engagement, inspiring quick actions that encourage interactions between your followers and your brand.
Ready to boost your Instagram engagement by creating and sharing content that matches what your audience wants to talk about and enjoy? A branding partner can help you create dynamic content that inspires interaction between your audience and your brand. Say hello to Spin Creative—we’ll help you make great Instagram content that hits the mark with your audience, every time.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
