How to Use Instagram Stories Highlights Effectively
If you use Instagram as part of your brand’s digital marketing strategy, you already know that Instagram Stories are effective for keeping your audience engaged—but they only last for 24 hours. Luckily, you can save and organize with Instagram’s helpful Stories Highlights function.
Highlights keep all your saved stories in one convenient place where followers new and old can view and interact with your best content. Here are some helpful strategies for using Instagram Stories Highlights to promote your brand and engage with customers.
Showcase products or collections
Instagram Story Highlights are highly effective at showing off your brand’s various products or collections. You could create a Highlight for all major facets of your brand. Or create a Highlight that showcases all your product varieties.
If you’re showcasing one product at a time, use Instagram’s Shopping feature to link to your storefront so customers can seamlessly make a purchase. Alternatively, use a link sticker that directly sends viewers to your storefront’s product or landing page.
Answer follower questions
Give your followers the answers to their questions in a clear, effective way by creating an “FAQ” Story Highlight for any stories you’ve already posted. Use the “Question” sticker and let questions come in, then record yourself answering the questions or add the answer with text.
Include customer reviews and testimonials
The most successful brands highlight their happy customers, since positive reviews and testimonials can often persuade customers who are on the fence about working with or buying from your brand. Use Story Highlights to share videos of customers talking about their positive experience with your brand to emphasize the benefits your product or service provides.
Keep in mind that customer testimonials offer a great opportunity to use the “See More” button. This allows followers to swipe up and shop the exact product your happy customers are raving about.
Highlight product tutorials
You can establish credibility and build trust for your brand by showcasing tips and tutorials for using your product or service. Create an album dedicated to these tutorials and include clips of actual customers engaging with your product or service to show how easy it is to use and all the benefits they can expect from your brand.
Share discounts
If you’re looking to boost sales on Instagram and attract an engaged audience of followers, try offering discounts, hold a sale or offer giveaways. Not only will you get greater visibility for your brand, but a special offer can also boost sales and increase traffic to your site. Create an Instagram Story Highlight specifically for sharing current discounts or promotions—they always attract prospects and can make the difference in getting them to engage with the content on your story and encouraging them to make a purchase.
Instagram is constantly evolving, and there are plenty of features—including Instagram Story Highlights—that have a positive impact on how your brand interacts with followers on the platform. Need help making the most of your Instagram to grow your brand? A creative agency like Spin Creative can help. Say hello!
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Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
