4 Effective Tips for Using Social Media to Drive Sales
Social media has become a fixture in the customer journey, and it has a direct impact on purchasing decisions. It’s no secret that consumer shopping preferences are shifting to social as platforms are seamlessly blending sales and social marketing to enhance the consumer experience.
Ready to use social media to increase your online sales and profits? Use these four simple strategies in your social marketing efforts and start getting results.
Sell directly on social media
Social commerce is booming and shows no signs of slowing down anytime soon. Social platforms including Facebook, Instagram, YouTube, TikTok and more are investing in commerce solutions, and the most successful brands are following suit.
Social commerce encompasses the customer journey from start to finish, taking them from discovery to purchase in one channel. Customers appreciate this seamless shopping experience, including a streamlined checkout process, making them more likely to make a purchase in the moment and boosting your bottom line.
Nurture social buyers with conversational commerce
Social media gives consumers and businesses the opportunity to communicate quickly and conveniently with one another. The most successful brands use conversational commerce, a combination of messaging and shopping, that enables consumers to use chat or voice assistance to make a purchase.
You’ve seen conversational commerce at work in a variety of situations, whether you’ve received a promo code in your direct messages, asked a product question in WhatsApp or booked an appointment with Facebook Messenger. Messaging is a great way for marketers to strengthen a brand’s relationship with its customers by offering more personalized recommendations and strong customer service that pays dividends in the long run.
Find topics that resonate with your audience
Brands that clearly demonstrate a thorough understanding of their customers wants and needs are more likely to secure a sale. Use social listening to tap into public conversations and gain important insight into the trends your audience engages with, reveals how your audience feels about your brand’s marketing campaigns and highlights opportunities to set your brand apart from competitors.
How can you find topics that click with your audience? Monitor social media channels for all mentions not just of your brand, but also of your competitors, products and other keywords that directly relate to the product or service you provide. Analyze this information into an action plan, whether it’s something as simple as responding to happy customers or something bigger like overhauling your brand positioning.
Focus on timing
If you post content at the right time, the result is more impressions, engagement and conversions. Every audience is unique, which means you need to analyze your brand’s social platforms to find the times that work best for your customers. You want your content to be seen by the people who need to see it the most, so set up a publishing schedule that creates more exposure for your brand, giving you more opportunities to entice a sale.
Whether your brand’s just stepping into the social commerce space, or you already have an established following, the strategies above can help you increase sales through your social channels. Need help putting together a social commerce strategy? Say hello to Spin Creative and harness the power of social media to boost your brand’s bottom line.
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Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
