4 Elements of a Case Study Video that Brings in Business
Spin Creative • August 28, 2020
Even if your product explainer videos are clear and of the highest quality, potential customers still might not see the real-world value your products or services have to offer. In order to show them how your brand’s offerings contribute to tangible successes, consider creating a case study video.
"Hardee's" Microsoft case study video, produced by Spin Creative
"New York City Board of Elections" Microsoft case study video, produced by Spin Creative
Case study videos showcase an existing customer who has found success by using your products. By leveraging their success story, you can show customers what your products have to offer while building trust. In short, case study videos are great for helping new customers make the final leap
to purchasing from your company.
Case study videos have the potential to be many times more effective than their written counterparts, since video adds a personal element that can resonate with your audience much more than text can. However, case study videos need to have the same major elements as a written case study to be effective at bringing in business.
Properly blending these four components into one cohesive visual story can have an impressive impact on your audience and convince them to buy.
1. Problem:
Every case study video should showcase one or more problems the focus customer faced prior to using your brand’s products. If your customer used competing products before yours, have them explain where those other products failed. Make sure these problems are real and relatable to your target audience. They should care about the problem because it’s similar to one they might face, too.
2. Solution:
Once the problems have been established, your case study video should explain how your brand’s products or services solved those problems. What products were used, and what steps were taken to integrate them into the brand? Make sure to focus on the benefits the products provided as part of the solution instead of their features.
3. Statistics:
Beyond explaining the solutions your products offered, explain to the audience why that solution matters with facts and statistics. Don’t overwhelm the audience here. Give a few key stats that quantify the difference your products made for the company, and do so in a way that’s easy to comprehend visually, like through motion graphics figures. Note things like increased sales or conversions, cost savings and other efficiency metrics that prove your product made a tangible difference for the customer.
4. Story:
Most importantly, tell your customer’s story. It’s not just about facts and figures. Tell your audience about the brand, why your two brands were aligned, and why the company is better off because of your solutions. The feature customer’s story is best told by the customer themselves through on-air testimonials, so make sure they remain front and center throughout the video. Your customer should be the hero, and your brand should provide the resolution that brings the story to a close. Appeal to your customers’ emotions and make it a story they can relate to.
By combining B-roll with on-screen interviews from focus customers, your brand can create a powerful case study video that summarizes the tangible benefits your products have to offer. Are you interested in creating a case study video that bolsters sales? Spin Creative can help. Say hello!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
At Spin Creative, we believe the most effective product stories go beyond features—they tap into a clear, emotionally resonant narrative that connects with real people. That’s the lens we brought to our collaboration with Microsoft Viva, where our challenge was clear: create a high-impact video that visually captures how Copilot AI empowers people at work.
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