Studies have shown that 84% of consumers have been convinced to purchase a product after watching a video. They’re also twice as likely to share videos compared to other
forms of online content. How can you give your marketing strategy a boost in the new year? Here are some of the major video marketing trends you should understand and incorporate into your content.
Sequential storytelling
According to recent research from YouTube, consumers respond positively to sequential storytelling—videos that feature a clear beginning, middle and end. Video ads that feature a clear narrative perform better and boost engagement with your audience. This trend works not only for content you post on YouTube, but also any other platform where your brand uses video content. Length isn’t important here as long as
you tell a story that resonates with your audience throughout their purchase journey.
Vlogs
Whether you’re trying to develop your brand personality, connect with your audience or keep them engaged, brand storytelling is effective. One of the best methods for telling these stories is by vlogging (or video blogging).
Vlogs feature the creator or the brand as a whole as the main character. By telling the story of experiences, topics and events from a personal perspective, vlogs give consumers a better understanding of your brand as a whole. Today’s consumers view their purchases as an extension of their values and identity. Effective storytelling through vlogging can convey your brand’s purpose, helping you connect with your customers in a meaningful way. It also shows how your brand adds real value to people’s lives beyond simply selling products for profits.
Social media stories
Looking for a more casual approach to vlogging that can showcase your brand’s personality in a direct, informal way? Social media stories are a great opportunity to showcase day-to-day outtakes that might not belong in a final vlog but are still relevant to your audience. These short, informal videos also offer opportunities for brands to interact with consumers, such as Instagram’s questions feature, polls and more.
Search-optimized videos
Studies have shown that videos outperform other traditional SEO techniques when it comes to generating first-page rankings on search engines. How can your brand use video to optimize your ranking in search engine results? Keep your content focused on relevance and consistency to connect with your audience and boost traffic to your page.
Remember that technical optimization matters. Well-crafted title tags, keywords in descriptions and appropriate thumbnails go a long way toward boosting your ranking and making sure your content gets seen by the people who need to see it the most.
Video content is one of the most important components of an online marketing strategy—not only for 2022 but far into the future. Ready to incorporate fresh video marketing tactics into your campaigns? Say hello to Spin Creative and update your video marketing strategy for 2022 and beyond.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
