How can you make sure your brand experience is a great one consistently? Here’s an introduction to the overall concept of brand experience, as well as tips for creating the type of experience that leads to more sales and customer loyalty.
What is brand experience?
In general terms, brand experience is the overall impression your audience receives when interacting with your brand. The way your brand looks, smells, sounds, tastes and feels plays a role in every experience, whether your audience is interacting with your brand on the web or in-person.
Every customer touchpoint is an opportunity to create a more meaningful, authentic and consistent brand experience. Whether you’re looking to increase brand awareness or perceived value, or you need to increase sales or customer loyalty, it all comes down to creating an effective brand experience for your customers.
How to create a powerful brand experience
So, how do you form a brand experience that can surprise, delight and inspire your customers? Here are a few tips:
· Know yourself. The best brand experiences have a purpose. Why does your brand exist, and why do you sell the products or services you do? Customers appreciate brands with a clear, defined purpose. Make sure your purpose is endearing and authentic and use it to inform your overall brand experience.
· Make a great first impression. A customer’s initial impression of your brand plays a major role in their overall experience with your brand. You need to be sure your customer’s first impression is seamless, whether they’re interacting with your brand in-person or digitally. Unexpected or surprising first impressions can create positive associations in the minds of your customers, going a long way to generate brand loyalty.
· Focus on effective storytelling.
Humans innately resonate with stories, and there are few things more powerful than a great story. Keeping your brand experience aligned with part of a larger, cohesive story that’s relatable and meaningful, your customers are more likely to recognize and understand the value of your brand. Use all touchpoints, from blog posts to social media, emails to in-store experiences, as a way to share pieces of your band’s story, inspiring your audience in the process.
· Prioritize consistency.
The most successful brands are instantly recognizable whenever and wherever their customers encounter them. Consistency is the cornerstone of a positive brand experience. Inconsistent brands feel disorganized and sloppy, creating confusion and alienating potential customers. Customers who encounter consistent, positive experience seek them out again and again. Make sure your brand experience is consistent throughout every touchpoint of the customer experience to promote positive associations with your brand.
Creating a compelling brand experience is the most effective way to generate customer loyalty and promote ongoing growth for your brand. Whether you’re actively rebranding or you’re looking to improve your brand experience across several touchpoints, it helps to have a branding partner on your side. Say hello to Spin Creative! We’ll help you form a positive brand experience for every customer, every time.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
