You’re
forming a partnership
with a team who is excited to help your business grow. Just like hiring the right employees for your team is a crucial step, you also need to be discerning when hiring a creative agency to develop your brand’s identity.
Here are four tips for hiring the right creative agency for your business.
1. Get to know the team
Although you may only talk to one or two representatives from your creative agency regularly, many people could be working on your creative campaign. It’s a good idea to get to know who it is you’re trusting with your brand.
Make sure that the people you meet are the people you’ll be working with on your campaign. If the agency outsources any piece of the work, ask about that process. If you can’t all meet in person, ask for an introductory video call so that you can get a sense of the team’s personality and working style.
2. Ask about the agency’s structure
Hiring a creative agency on retainer is an excellent way to find a creative partner while saving time and money. Before you lock into a partnership ask questions about the company so that you can better understand how your business fits into their broader ecosystem.
Some questions you may want to ask when hiring a creative agency include:
• How are account teams structured?
• Are there account limits on how much a team member can work on one client?
• What work is each team member responsible for?
The agency may make it sound like they’re completely committed to you, when in reality they don’t have enough staff to cover their current clients. Don’t be afraid to ask questions when interviewing an agency.
3. Learn their KPIs
Your idea of success may differ from your creative agency’s definition. How does the agency track and measure results?
You want to be able to see quantitative evidence that your investment is making a difference. A good creative agency is equally committed to seeing your marketing and branding improve and will be eager to share the data with you.
How you and the agency measure success will naturally vary by campaign and change over time. Some campaigns may be driving a particular product line while others are focused on increasing brand awareness. It’s important that your creative agency remains flexible in helping you to achieve and to track these goals.
4. Know your needs
The tips above won’t matter much if the creative agency you’re interviewing is a complete mismatch for your vision. If you’re not sure what you’re looking for from your creative, the professionals at the agency will be able to help. But if you know you want something specific – like a
digital video campaign
– and the agency doesn’t have a video team, you don’t need to bother.
The creative landscape is
changing quickly, and you want to hire a creative agency on retainer who can help you grow and adapt. That’s why the professionals at Spin Creative are here for you.
Say hello!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
