Obviously, not every brand can be as well-known as Apple or Nike, but there are plenty of creative ways you can get people’s attention. The more potential customers you engage, and the more they trust your brand, the more likely they’ll become customers for life. Here’s how to improve your own brand awareness.
1. Create a solid brand identity:
The sheer amount of marketing and advertising we see on a daily basis is astounding. Not only does that make it easy for your message to get lost in the crowd, but many consumers are perpetually “on guard” as a result. One way to break through this is to create a “personality” for your brand, then use that to shape your brand’s narrative. Know your brand’s likes and dislikes, values and quirks to create a
rock-solid identity. This encourages people to “get to know” your brand better, as if they were making a friend.
2. Sincerely connect with customers:
If you want to create customers for life, you need to connect with them beyond trying to sell them something. It may sound counterintuitive, but getting to know your customers is the key to them getting to know your brand. Use your social media to ask them questions, foster discussion and learn more about their wants, needs and values. Connected customers are more likely to share your brand with the people they know!
3. Create free and “freemium” content:
Offering free and “freemium” content is a great way to
improve brand awareness. This content positions your brand as a trusted source for information, entertainment and even free tools and gives potential customers a tantalizing taste. If they like what you offer, they’ll likely come back for more. Don’t forget to ask for email addresses and demographic info whenever feasible to collect leads!
4. Make it easy for people to share your content:
Word-of-mouth advertising is one of the most powerful tools at your disposal. If you’re not making your content easily sharable, you’re missing out on the chance to go viral (in a good way). People are far more likely to listen to someone they trust, whether it’s a favorite influencer or their best friend. When others share your content, it functions as a powerful endorsement. Don’t deter people by making it hard to share your stuff.
5. Share your brand’s story:
Every brand has a story, a history and a set of values behind it. If you want to increase awareness, take that story and share it with the world! Creating a
brand story video
checks all the boxes for awareness—it tells customers who you are, is engaging and is easily shareable.
Improving brand awareness is an art, not a science. Following these tips will help you get started—and when you need professional marketing videos that encapsulate your brand’s personality, Spin Creative can help.
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Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
