From checking their social media to browsing the internet, the rise of multiscreen viewing creates a constant feedback loop between TV and the internet. For marketers, this presents an opportunity to integrate TV and digital strategies to create a cohesive marketing plan. Here’s how brands can take advantage of this trend to leverage their marketing efforts and stay ahead of the competition.
1. Use Your Funnels to Plan Your Strategy, Rather Than Channels
One of the biggest mistakes brands make when integrating TV and digital strategies is to focus too much on channels rather than planning their funnels. You need to have a clear understanding of the user journey and how your customer interacts with your brand. This way, you can create content that resonates with them at each stage of the funnel. Start by identifying the channels that your audience is likely to be using and create content that meets their needs. Use your messaging to guide your audience through the funnel and towards your desired outcome.
2. Let Your Digital and TV Creative Teams Work Together
Your digital and TV advertising teams should work together to create a cohesive message across all mediums. It's essential to ensure that your ads have a consistent look and feel across all channels to create brand recognition. Encourage your teams to share ideas and collaborate on content. Consider hiring a specialist agency that can help you integrate your TV and digital strategies.
3. Plan Your TV Spots and Channels Based on Your Customers
It's essential to identify the channels that your customers are viewing while watching TV. Conduct research on your target audience's viewing habits to determine the top channels where your TV ads would be most effective. When planning your strategy, also consider geographical and demographic targeting to avoid wasting your budget on less effective channels.
4. Create High-Quality Content Consistently
It's important to create high-quality content consistently to keep your audience engaged. Your content should appeal to your target audience and be relevant to their interests. Use data to identify content that resonates with your audience and build on it. Your content should be tailored to each channel to maximize engagement.
5. Track Your Success
The final step in integrating TV and digital strategies is to track your success. Use analytics tools to measure your ROI for each channel, your conversion rates, and engagement levels. Continuously monitor your metrics and use them to refine your strategy.
Increase Your Exposure With Integrated Marketing
Integrating TV and digital strategies is essential in today's multiscreen world. By creating a cohesive approach to advertising, brands can maximize their marketing efforts and create a consistent brand experience for their audiences.
Use your funnels to plan your strategy, let your digital and TV creative teams work together, plan your TV spots and channels based on your customers, create high-quality content consistently, and track your success. Ready to integrate your TV and digital strategies for maximum impact? Say hello to Spin Creative and start pushing your video marketing efforts further!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
