The thing is, it's not enough to just create any old video content, it needs to be interesting, creative, and most importantly, engaging.
If you're looking for ways to go beyond the norm when it comes to video content, you've come to the right place. Read on to discover five creative ways to engage your audience through video, from whiteboard videos to behind-the-scenes footage.
1. Create a whiteboard video
Whiteboard videos are an excellent option for explainer videos or detailed tutorials. These videos use a whiteboard or a similar surface, and an animated hand to draw out the concepts or thoughts in the video. The hand-drawn element of the video has a homespun feel that can make the audience feel like they're watching a video made just for them. It's also an opportunity to be creative and fun with your visuals.
2. Film a time-lapse video
Time-lapse videos work great when there's an opportunity to feature a visual element that has a unique time-based quality. Whether it's a sunset, a street market, or even an office renovation, a time-lapse video can add visual interest to your content. Time-lapse videos can be stunningly beautiful and provide a unique and unrivaled view that can increase engagement.
3. Go behind the scenes
Give your audience a glimpse of what happens behind the curtain with a behind-the-scenes video. Customers are always curious about what's happening with the people and processes behind the products and services they use. This type of video adds authenticity to your brand and helps to strengthen trust. It's an excellent way to humanize your brand.
4. Use animation
Adding animation to any video adds visual interest and can help to explain any complicated concepts. Even if your video is not an explainer video, you can still use animation to bring humor or interest to your content. Animated graphics and visual elements can increase engagement and add dynamism to a video.
5. Film sequential content to tell a story
Human beings are wired to connect with each other's stories, and sequential content can help tell a compelling, memorable story. You can use sequential content to tell a story about your brand or create a series of content that covers a topic. Sequential content helps evoke emotion and can stay with the viewer long after the video has ended.
Connect with your audience through creative video
The best creative videos are relevant to your audience. By creating engaging, relevant, and useful content, brands can impress their audience through video. Whatever your brand goal is, whether it’s to educate, entertain or inform your audience, these creative ways to engage your audience through video can work for you. The important thing is to experiment, be authentic, and stay true to your brand's voice. Need help creating high-quality content that connects with your audience.
Say hello to Spin Creative! We’re your video marketing partner who can help you make consistent, compelling content that achieves your goals.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
