5 Ways to Reduce Video Production Costs

1. Plan and prepare: When video production isn’t planned well in advance, you run the risk of wasting time—and in most cases, time is money. The best way to avoid this is to take video planning and pre-production seriously to ensure your shoot goes smoothly. First, nail down your video’s purpose and goal. Then plan your concept, location, storyboard, script and other elements carefully before you begin to film. This ensures everyone is on the same page and that you’ll get all the content you need to create a great video the first time around.

2. Use economical equipment: Advancements in technology have made it easier than ever for brands to create great-looking videos on a budget. You don’t need top-of-the-line equipment to produce something that looks professional. It’s possible to rent equipment temporarily or to purchase cameras and microphones that do a good job but won’t break the bank. Do some research to determine what’s most cost-effective for your company.

3. Get creative with location: You probably don’t need to build an elaborate set or rent an expensive location for your marketing videos. Depending on the type of video you’re producing, it’s perfectly acceptable to use a solid-colored backdrop or a pleasant, well-lit space in your building. If you do need to shoot on location, book well in advance to avoid last-minute upcharges and look for locations that have everything you need in one place, so you’re not wasting time or money traveling to a second location. Skip minor shots in various locations in favor of stock footage or B-roll to save even more.

4. Keep videos short: Longer videos come with a higher price tag. All the extra shots, locations and editing time rack up the costs. Fortunately, you can create impactful videos that are one minute or less, which will keep your production costs lower. To do this, you’ll want to spend more time refining your script and storyboard to ensure you tell a complete story and make every frame count.

5. Hire a professional production team: Many brands believe that hiring a professional video production team is too expensive for their project. However, working with a pro might actually be more cost-effective in the long run. Professional creative teams give you access to great equipment, knowledge and expertise in scouting locations and talent, top-notch scriptwriting and efficient production. In the end, the high-quality video you’ll get by working with a creative partner can deliver better ROI. 

Video marketing is more accessible than most brands think, and usually, it’s worth the investment. Use your marketing budget to the fullest and produce top-quality video ads with Spin Creative. Say hello!

About Us

Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.