Thanks to interactive video ads, brands now have the power to engage with their audience in a meaningful way.
Interactive video ads are powerful and engaging, and it is the perfect way to make your brand stand out. Read on to explore five creative ways brands can use interactive video ads to increase engagement and conversions.
What are interactive video ads?
Interactive video ads are a combination of creative content and compelling technology. Unlike traditional video ads that simply play in front of the viewer, interactive ads encourage engagement and participation.
These ads enable viewers to interact with the content, making for a more immersive and personalized experience. For example, viewers can click on a product or service showcased in the ad to learn more, play games, or take part in surveys.
How can you use interactive video ads?
The concept of interactive video ads is still relatively new, but it's quickly gaining popularity among marketers because of their ability to drive engagement with potential customers. Here’s how you can use interactive video ads to surprise and delight your audience:
1. Gamification:
The use of video ads that allow users to play games or take part in interactive quizzes is an excellent way to engage your audience. Gamification can be used to educate your viewers about your product or service, offer them exclusive discounts or promotions, or simply entertain them. The key is to ensure that the game is both fun and relevant to your brand.
2. Storytelling: Storytelling is an excellent way to create an emotional connection with your audience. You can use interactive video ads to tell your brand's story and take the viewers on a journey that evokes an emotional response and leaves a lasting impression. This approach is especially effective when you are launching a new product or service or rebranding.
3. Choose-Your-Own-Adventure:
This type of interactive video ad is similar to a game, but instead of playing an entire game, viewers can choose different paths within the video ad. This approach is perfect when you want to showcase a range of products or services, and it allows viewers to choose the product or service that best suits their needs.
4. Virtual Try-On:
If you're selling fashion, accessories, or beauty products, virtual try-on features are a must. Interactive video ads with virtual try-ons allow viewers to see how products will look on them before making a purchase. This approach creates excitement and curiosity, leading to increased conversions.
5. Interactive Product Demos:
Interactive product demos are an excellent way to showcase your products' functionalities and features. With interactive video ads, you can allow viewers to interact with your products by zooming in and out, rotating, and engaging with different product features, leading to higher conversions.
Don’t wait to leverage interactive video ads
Today’s brands needs to stay on the cutting-edge of the latest marketing trends. Interactive video ads are the latest and greatest way to showcase your brand in a fun and engaging way, all while giving viewers a chance to interact with the content and learn more about your products or services. Say hello to Spin Creative and leverage the power of interactive video ads for your brand!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
