5 Reasons to Start Using Vertical Video on Social Media

Spin Creative • August 18, 2023

As social media continues to transform the way we communicate and share content, video has become an increasingly popular medium. 

Woman doing yoga on vertical video

Brands that are looking to engage with their audience effectively must adapt to this new reality. Recently, vertical video has been taking the digital world by storm, and with good reason. We’ve broken down the top five reasons brands should start embracing this fast-growing trend:


1.    It’s ideal for mobile viewers


The rapid growth of mobile has made it the primary channel for social media consumption. Vertical video is best suited for mobile devices, providing more complete utilization of the small screen real estate, giving viewers a better experience. With more and more people consuming content on mobile, vertical videos have an advantage over horizontal videos, giving brands the opportunity to capture the attention of their audience quickly and effectively.


2.    The big social platforms love it


Social media platforms continue to evolve and adapt to changing user behavior, and they have recognized the significance of vertical video. Platforms like Instagram, Snapchat, and TikTok now support and favor vertical videos over horizontal ones. By incorporating vertical videos in your content, brands can take advantage of these platforms' inherent ad formats to create immersive, native videos that integrate with the user’s experience.


3.    Some of the world’s biggest brands are getting involved


Brands that have embraced vertical video have quickly seen how it resonates with their audience and can be a powerful tool in their social media outreach. Adidas, Chevrolet, Spotify, Nike, and Samsung, to name a few, are some of the world’s top brands that have already incorporated vertical videos into their social media strategies. These brands are setting a precedent for other brands to tap into the vertical video niche, emphasizing the potential for brand success.


4.    Growing evidence shows that vertical video performs better


Vertical video has shown a higher engagement and view-through rate than horizontal videos because it seamlessly fits into mobile screens' natural orientation. This orientation factor can mean the difference between someone watching a video in entirety versus skipping it altogether. Vertical video has also delivered faster ad recall and increased viewership among younger audiences.


5.    It’s perfect for social


Creating social media-first videos can jump-start your reach and engagement with your audience. Vertical videos have the potential to be viewed more often and shared more frequently than their horizontal counterparts. Also, social media users are more likely to interact with vertical videos and have a higher likelihood of watching them for more extended periods. Enhancing social media strategies with vertical videos can create a platform for brands to engage and spread their message effectively.


Leverage vertical video to broaden your audience


Vertical video may be a relatively new technique, but the evidence supporting its effectiveness is rapidly growing. Ready to stay ahead of the game and embrace this trend before your competition does? Say hello to Spin Creative and Brands leverage emerging video trends to broaden your audience!



About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.

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