The Importance of Storytelling in Video Marketing

Spin Creative • December 15, 2018

One of the biggest differences in marketing today versus marketing, say, 20 years ago, is that audiences now expect you to do much more than simply tell them why they should buy your product.Therefore, our creative video company offers the engaging and compelling ways of branding.

behind the scenes photo of video production shoot for Seattle production company Spin Creative

Today, it's more important than ever that you do everything you can to forge an emotional connection with potential customers, and the best way to do this is through effective storytelling in your advertisements.

When you look at the advertisements that see the most viral success, almost all of them have this in common: they contain well-crafted stories that make people feel something. The tone could be humorous, sad, uplifting or eye-opening, but it almost certainly contains a clear story structure. This is a fairly recent trend that is the result of a marketing evolution that's taken place over the past decade or two.

Here are three major reasons why storytelling is so important in your video marketing and video production efforts:

· Stories help people better relate to your business. This isn't really a new development; since people have been able to communicate, storytelling has been an important part of how we relate to each other. By shrinking stories down into 30- or 60-second windows in advertising, you can better captivate a person's attention and get them invested in your brand.

· Storytelling is more subtle. Sure, the point of a commercial is to sell something, but people don't like being given sales pitches. Commercials crafted in the style of a story allow people to read between the lines and pick up the message themselves without having it hammered into them by repeated sales pitches. This is much more effective, as it feels like the viewer is sharing an experience with your brand, rather than being pushed into buying something by a sales person.

· "Show, don't tell." This is one of the biggest rules of writing and advertising. You can tell people how great your company and products are as much as you want, but it's always going to be more effective to show the benefits of your brand and what it does for people. This ties in with the greater subtlety that comes with storytelling in advertisements.

At Spin Creative, we specialize in crafting unique, creative visual stories for all of our clients in a wide variety of industries. What is the story that you want to tell for your brand? Say hello today and let us help you make your story seen and heard.


About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.

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