How to Effectively Share Data Through Video
Many brands are harnessing the power of video to communicate complicated, heavy data in a way that’s informative and accessible. No longer are wordy, statistics-packed articles and blogs the norm. Your audience craves complex information broken down into easily digestible and engaging nuggets of data that effectively communicate the products, services and overall story of your brand.
Whether you’re a drone survey company looking to establish buy-in or you’re trying to explain the key concepts of your latest AI software, you need to use video to share heavy data. Read on to learn how.
Make it accessible
Even if you’re a B2B company selling a product or service to professionals in a related field, sometimes technical jargon can just get too complicated. Prioritize accessibility in your video content and make your data more palatable.
Think about language first. Use straightforward language in your videos to make sure that your message is conveyed simply and effectively. Write a script for your videos and remember that you’re talking to other people. If you do need to use technical jargon, take your time to explain it and also make sure that the content that surrounds it acts as a marker that offers clear context.
Tell a story
Numbers and stats are complicated to communicate. Most of the time, viewers or listeners simply tune them out. Rather than list off data points, turn statistics into stories that highlight your key messages and concepts.
Stories lead to memories, and memories lead to sharing and greater brand awareness. Tell a story that lets your audience relate to your brand, ensuring that you stay top of mind whenever they’re looking for a product or service you provide.
Make bite-sized videos
Information overload is a real thing, even when you’re conveying multiple pieces of simple information. Resist the urge to pack a lot of information into one video. Instead, create bite-sized videos that are more manageable for consumption. Give your audience the important, need-to-know information they need to get an overview of your concept without weighing them down with extra details.
Studies have shown that short content results in 20 percent higher retention than longer content. If you’re selling a product, create a series of short videos each with different examples or ways to use the product. Or, consider telling stories with branching videos, almost like a choose-your-own-adventure tale. It lets viewers continue the experience on their own terms, helping them view the information that’s most relevant to their needs.
Use data strategically through video
Video is what customers crave and need—it’s what they expect from the marketing strategy of any forward-thinking brand. If selling your products and services involves explaining data-heavy information to your audience, video is an effective way to make complicated information crystal clear.
Looking to build awareness and desire for your brand? Say hello to Spin Creative. We’ve worked with clients in every industry, transforming hard-to-digest data into dynamic videos that inform, inspire and engage. When done right, video can be game-changing for brands that need to convey heavy information. We help you do just that.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
