You can go with a hashtag that simply states the brand’s name or create a catchy, memorable phrase. The best branded hashtags resonate with your target audience, which ensures consumers will want to use it. For these reasons and many others, businesses need to seriously consider branded hashtags for their social video campaigns.
Check out how branded hashtags in social videos can help build your business, one intrigued click at a time:
· Encourage consumer participation:
Branded hashtags prove people like what you’re offering. A good way to generate
brand engagement is by encouraging loyal customers to share why they use your products or services. Start a hashtag and offer some sort of incentive for people who use it to deliver a testimonial or a shout-out.
· Build conversations:
Hashtags get people talking. Ask your followers a question and have them respond using a hashtag dedicated to that topic. Try not to get too brand specific—anyone should be able to participate in the discussion, not just customers. Once someone discovers your branded hashtag, they’ll search to see what all the buzz is about.
· Learn about your audience:
Branded hashtags do all the consumer research for you. Simply type your hashtag, and the search results will produce every social media post that contains it. Browse the hashtag to get an idea of which types of people are following your content and what they’re saying. Branded hashtags provide valuable info about who you attract, so you can adjust your marketing strategies accordingly.
· Promote beyond the video:
Branded hashtags don’t need to represent your business as a whole. Create a specific hashtag that’s used solely for promoting your video and see what else attaches itself. Remember, hashtags are the free version of a marketing campaign—let followers do the advertising for you!
· Drive traffic to your channels:
The more people talk, the more exposure you get. Branded hashtags let everyone know a customer is talking about your business. If people like what they see in your video, that hashtag will drive users to your company page—or at the very least, push up the views on your video.
· Organize your content:
Branded hashtags make life a whole lot easier. A quick search will show you every post from every consumer as it relates to the video it’s affiliated with. This creates a great historical archive of video campaigns, and you can always look back on past campaign hashtags for ideas for future ones.
Branded hashtags are a crucial part of any business with a social media presence. They engage the followers you already have while expanding your reach to those who might be into your brand. A quick hashtag is all it takes to build momentum behind a video and garner attention from a broader range of followers.
Need a video hashtag but don’t know where to start? Spin Creative can help you generate hashtags that set you ahead of the competition. Say hello today, and let’s brainstorm the best way to get exposure for your social video campaign.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
