Generate Buzz for Your New Product Launch with Social Advertising
Spin Creative • May 29, 2021
Most brands focus their advertising efforts on explaining and selling a product after it’s revealed to the world. While this strategy is great for sales or conversions, it’s not as great at building excitement among your target audience.
Brands can benefit by leveraging pre-reveal or pre-launch advertising strategies on social media. Not only does this bolster the importance of your launch, but it also helps boost brand awareness and build a more dedicated follower base.
Creative social advertising strategies harness the strength of your brand’s digital presence to get people talking. In many cases, it’s a cost-effective way to promote your product and gather consumer data, all before your product is even ready for purchase.
Why social media?
Social media platforms are the perfect places to generate buzz about your upcoming product. Whether you post regular content for free or promote it through paid options, you’ll probably save money compared to other forms of advertising.
Additionally, content on social media
is extremely shareable. When you’re looking to build excitement about a launch, you want your audience to share your information far and wide. Social posts are easily digestible and quickly sharable, helping your launch info get seen by thousands of potential customers.
Creative social strategies to build buzz
Customers like feeling “in the know” about what’s next for their favorite brands. Capitalize on this by dropping teasers and hints, hosting contests and much more on your social platforms. Here are some fun strategies to implement before your reveal or product launch.
• Release teaser photos and videos:
If you’re gearing up to release information about a brand-new product or service, make the reveal into an event by getting people excited beforehand! Plan a reveal strategy
that involves a video introducing your product. Then, use images or clips from that video as teasers in the days or weeks leading up to the big reveal. These teasers should be short and mysterious, which should make them easy to create and share.
• Drop clues for the reveal:
Turn your new product reveal into a game! Plan a social ad strategy that gives your followers clues to piece together, culminating in an exciting reveal at the end. You could even reward dedicated guessers with a prize, like a coupon code or early access to your product.
• Create a countdown campaign:
Once your upcoming product has been revealed, you don’t want the news to go stagnant. Keep the launch date top of mind by sharing a set of photos, videos and GIFs to “count down” to launch day. Each new post might give a little more information about your product or simply be designed to make your customers laugh or smile.
• Host a contest or giveaway:
Social media contests and giveaways are great ways to drum up excitement and get your content in front of new people. Whether you’re giving away a discount codes or a grand prize featuring your new product, craft a series of posts to promote the giveaway and point people in the right direction.
Social ad campaigns centered around mystery and suspense are fantastic ways to get people talking as your brand prepares to launch something new. Take advantage of social media content’s shareability and virality to prepare your launch for success from the very start!
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