ELEVATION“Unspeakable to Unstoppable” Brand Film
Ellevation tapped Spin Creative to craft a cinematic brand film that highlights the powerful journey of English Learner (EL) students. Titled “Unspeakable to Unstoppable,” the piece brings to life the transformation that happens when students feel seen, supported, and empowered thanks to committed educators and Ellevation’s platform of tools and strategies.
“This is the best video we have ever done. I’ve spent 15 years trying to communicate something similar, and this is the best encapsulation of why we do the work we do. My wife and I watched multiple times and were emotional and inspired.”
—Ellevation Executive
The story centers on two students: Alicia, a newcomer navigating the early stages of English language acquisition, and Miguel, a long-term English learner finding his voice and confidence. Their journeys unfold across classrooms, hallways, and quiet moments of reflection, revealing the role of care, encouragement, and curriculum in helping them thrive.
Shot on location at a rented real-life school, the film blends regional and national casting to create authentic, grounded performances, with Miguel cast nationally for added emotional depth. Natural light, warm textures, and a documentary-inspired approach give the story an intimate, truthful feel, while Ellevation’s tools are integrated seamlessly into the narrative.
Spin Creative also crafted short-form companion pieces for Alicia and Miguel to extend the campaign across channels. Throughout the process, Spin collaborated closely with Ellevation to honor real students and educators, resulting in a resonant film that inspires and connects.
Services Used
Creative Strategy, Narrative Development, Scriptwriting, Casting, Storyboarding, Live Action Production, Editorial, Color, Sound, Short Form Content
Ellevation "Unspoken to Unstoppable" Brand Film (4:03)
"Miguel" Ellevation “Unspeakable to Unstoppable” Teaser Video (:38)
"Alicia" Ellevation “Unspeakable to Unstoppable” Teaser Video (:39)
