Yext

Be the Answer Film

Yext was in the middle of repositioning itself as an AI-forward search visibility platform, and needed a bold reintroduction to match. Yext partnered with Spin Creative to produce a 90-second hero brand film. A film built to make invisible digital infrastructure feel human, and to set the visual language for the product films that would follow.



Services Used

Motion Design, Animation, Glass UI Animation, Compositing, Cinematic Editing, Editorial & Post-Production, Sound Design, Color & Finishing

Yext Be the Answer Film

Outdoor dinner party with people seated around a table under warm string lights, with a text overlay about the best Italian restaurant, from the Yext Be the Answer brand film.
People jogging in a sunlit city park, with a dark overlay showing marathon training shoes text, from the Yext Be the Answer brand film.
Person working on a laptop at a kitchen table with the text, “How do I refinance my mortgage?”, from the Yext Be the Answer brand film.
Presentation slide with a seated speaker on stage and text asking, “What actions are you taking to create opportunities?”, from the Yext Be the Answer brand film.

The Ask

Yext was undergoing a brand update to modernize its look and feel across digital, web, and video, and this film needed to serve as the bold reintroduction of that new positioning. It also had a second job. It had to set the stage for a series of product overview videos to come.


The brief was specific about the bar. The film had to establish Yext as a foundational leader in AI-driven search, evoke trust and innovation, and bridge emotional storytelling with product clarity. The primary audience was CMOs and C-suite buyers, with marketing, social, and IT influencers as a secondary tier, so the messaging had to stay simple and strategic across every level.


Tone was the hard part. The film called for a modern AI-forward aesthetic that stayed clean and minimal rather than sci-fi futuristic, human-first rather than jargon-heavy, built on warm editorial photography with only subtle tech overlays. The motion language had to do real strategic work: an analytical text-highlight layer that reads like data being read rather than gimmicky overlay, journey lines that feel structured and intelligent, and near-future glass UI with light refractions and no heavy shadows.

Woman in glasses holding a phone, smiling in a warm indoor setting with a blurred text overlay, from the Yext Be the Answer brand film.
Two-panel mobile UI showing a gym search and a highlighted result near SoHo for Pilates and monthly memberships, from the Yext Be the Answer brand film.
Dark promotional banner reading “Be the answer” with three small photos and quote boxes on the right, from the Yext Be the Answer brand film.
Black banner with text asking about Pilates prices, plus a PilatesPro Soho website and class photo thumbnail, from the Yext Be the Answer brand film.

What Spin Did

Our role was to turn that direction into a living motion system. The strategic challenge was tonal control. AI search is easy to render as cold spectacle, so every motion decision we made pulled in the opposite direction, toward warmth, clarity, and human pace. We treated motion as the argument itself, not decoration on top of it.


The opening choreographs a warm run of real human questions, a parent finding urgent care, friends choosing a restaurant, a traveler checking in with a dog in tow. We animated clean floating glass UI against each moment, timing every refraction and transition so the technology feels like it is quietly assisting the person rather than overtaking them.


Search result card with blue text about a nearby gym and a 4.6-star review panel on the right, from the Yext Be the Answer brand film.
Person walking past stacked wooden boxes in a gym locker room, looking at a phone, from the Yext Be the Answer brand film.
Digital dashboard overlay showing visibility score 8 and optimization score 74 on a wood floor background, from the Yext Be the Answer brand film.
Dark promotional banner reading “Be the answer” with three small photos and text callouts on the right, from the Yext Be the Answer brand film.

From there we built the deconstruction sequence, the strategic heart of the film. We animated a dense, long-tail query breaking into its working parts, reviews, location, products and services, choreographed as a light analytical layer that reads as intelligence at work. The motion does the explaining, making a complex data process legible in seconds without a single line of jargon. That sequence drives the pivot. Humans ask the questions. Yext makes sure your brand is the answer.


We then scaled the film outward, animating a stylized Knowledge Graph that connects sources across the web back to the core question, and bringing Scout and its visibility scoring to life through clean glassmorphic panels in motion. Editorial pace and sound design were cut as one system, each beat synced so the film accelerates through complexity and resolves into calm. It closes on a question mark resolving into a check mark and the new Yext logo, landing on the brand promise: Be the Answer.