How Capturing Still Images Enhances Your Video Campaign
Spin Creative • May 23, 2021
When you’re preparing to shoot a live-action video, still photography might be the last thing on your mind. But what most brands don’t realize is that shooting video and photos all at once can enhance every aspect of their marketing campaigns.Our seattle creative agency offers the best combination of both still images and videos for your brand.
There are a lot of elements you’ll need to bring together when filming for your video ad, from actors and props to a creative director. However, you don’t want to forget another key person on set: a photographer. Having someone available to take still photos before, during and after your shoot provides a few important benefits for both your video and your overall campaign.
Get additional content for your video
Having still photographs from the set of your video may prove useful when you’re editing the video together. In many cases, still images can be used to plug gaps where the footage isn’t usable or very strong, so there aren’t awkward or abrupt breaks between clips. Interspersing stills can also enhance the visual interest of your video, draw attention to specific elements or reinforce the story you’re telling.
Interview-style videos, in particular, benefit from still photography. To avoid multiple minutes of a person speaking to the camera, still photographs of the person, brand or product can be played under narration to change up the shots and make the video more interesting.
Creative cohesive marketing campaigns
Capturing still photographs during your video shoot also provides you with additional content you can use while promoting your ad or in other aspects of your marketing campaign. Shooting them on set ensures that the photos are congruent with the style and content of your video, which helps create a cohesive look across the campaign.
You can use these types of photos
in many ways. If you’re trying to drum up buzz for your ad, you can release some photos in the form of a sneak peek. You could also release them after the video debuts to provide a behind-the-scenes look. The photos are also sure to be useful on social media posts, emails, your website and even on physical marketing materials. Some might even make interesting GIFs or animated images. No matter where they’re used, your customers will have an easier time identifying your brand and product thanks to the consistency.
Optimize your time and budget
Video shoots take time, money and effort to put together, so you want to make the most of them when they happen. By ensuring there’s a photographer on set, you’ll accomplish multiple things for your campaign all at once.
You could shoot still photographs to accompany your video marketing campaign at any point. However, if you do this on a different day from your shoot, you’ll be spending more time and money, and your photos may not be totally consistent with frames from the video. It makes much more sense to get all the content—stills and video—captured during a single event.
At Spin Creative, we help brands optimize their storytelling through video production and advertising strategies. Say hello to get started on your next project.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
At Spin Creative, we believe the most effective product stories go beyond features—they tap into a clear, emotionally resonant narrative that connects with real people. That’s the lens we brought to our collaboration with Microsoft Viva, where our challenge was clear: create a high-impact video that visually captures how Copilot AI empowers people at work.
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