How Capturing Still Images Enhances Your Video Campaign

Having still photographs from the set of your video may prove useful when you’re editing the video together. In many cases, still images can be used to plug gaps where the footage isn’t usable or very strong, so there aren’t awkward or abrupt breaks between clips. Interspersing stills can also enhance the visual interest of your video, draw attention to specific elements or reinforce the story you’re telling.

Interview-style videos, in particular, benefit from still photography. To avoid multiple minutes of a person speaking to the camera, still photographs of the person, brand or product can be played under narration to change up the shots and make the video more interesting.

Capturing still photographs during your video shoot also provides you with additional content you can use while promoting your ad or in other aspects of your marketing campaign. Shooting them on set ensures that the photos are congruent with the style and content of your video, which helps create a cohesive look across the campaign. 

You can use these types of photos in many ways. If you’re trying to drum up buzz for your ad, you can release some photos in the form of a sneak peek. You could also release them after the video debuts to provide a behind-the-scenes look. The photos are also sure to be useful on social media posts, emails, your website and even on physical marketing materials. Some might even make interesting GIFs or animated images. No matter where they’re used, your customers will have an easier time identifying your brand and product thanks to the consistency.

Video shoots take time, money and effort to put together, so you want to make the most of them when they happen. By ensuring there’s a photographer on set, you’ll accomplish multiple things for your campaign all at once.

You could shoot still photographs to accompany your video marketing campaign at any point. However, if you do this on a different day from your shoot, you’ll be spending more time and money, and your photos may not be totally consistent with frames from the video. It makes much more sense to get all the content—stills and video—captured during a single event.

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Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.