Many companies find themselves in this position. They’ll turn to creative agencies to help them
develop a campaign. When it’s time for another, they hire the agency again – that is, if the agency is available.
Future-oriented companies hire their creative agencies on retainer rather than job-by-job. With a retainer, the creative agency and the client agree on set deliverables at a predetermined priced. The agency knows to set time in their schedule for the client, and the client can rest assured that their marketing needs will be met.
Read on to learn why hiring a creative agency on retainer is good for your business.
Build a working partnership with a creative team
Whenever you work with a new creative agency, they’ll need to spend some time
getting to know your company. They’ll prepare a client profile for your business and a creative brief for your specific campaign. This helps everyone to get on the same page about the immediate project and your company’s overall goals. While this is an informative process for both the agency and the client, you don’t want to have to go through this process every time you’re looking to refresh your video strategy.
By having a creative agency on retainer, you can ensure that the same account managers, designers, copywriters, editors and other creatives are developing the same quality work every time. You will build a rapport with the team that lets you feel confident about your business’ creative direction and helps the agency to best serve you.
Develop consistent branding for your business
Just as you don’t want to have to reintroduce your business with every campaign, you also don’t want to have to redefine your brand with every new agency. This is fun the first time when an agency develops a new brand or helps you rebrand, but after that it’s your job to explain to everyone you work with what your brand’s guidelines are.
Instead, it’s much easier to have the creative agency that helped you create the brand develop future iterations of your brand. The team is already well-versed in why you chose those colors and what the logo is intended to convey. The creative agency is invested in seeing your brand do well. They believe in their work for your business and want to continue to see it through several campaigns.
Keep the best on your team
If you’ve found an awesome creative agency, chances are someone else knows about them too. You don’t want to let your competitors snatch up the agency to create their next great campaign.
When you have a creative agency on retainer, you ensure that your business will be a priority. Your working relationship will evolve from creating a campaign to
becoming a creative partner. This development takes time but is well worth the benefits that come from this type of relationship.
At Spin Creative, we’re eager to discuss how our team can help to put your Brand in Motion.
Say hello!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
