If your brand’s having trouble getting traction on this widely used social platform, trying a new strategy or approach can make all the difference.
There are some simple techniques you should try in 2023 and beyond to get more eyes on your content—and more followers for your brand. Here’s how you can transform your YouTube strategy in a few simple steps.
1. Optimize your titles and descriptions.
Even the most established brands find that all too often their YouTube videos get lost in the algorithm shuffle. By optimizing your video titles and descriptions, you can start to reel in more viewers.
Start by using relevant keywords in your video titles—ones that describe exactly what your video’s all about. As for descriptions, interject your brand’s personality to get viewers hooked. Keep in mind YouTube’s algorithm relies on much more than crawlers: it also uses human signals to recommend content. By creating clickable, magnetic titles, you’ll generate more clicks and YouTube will quickly decide your content needs to rank higher on their list.
2. Create compelling thumbnails.
Thumbnails are the first things viewers see as they scroll through their feed on YouTube, so it’s clear that the thumbnails you use need to be clickable and eye-catching. The most compelling thumbnails include human faces—studies have shown that viewers are more likely to click on these thumbnails.
You should also try to include the subject of your video in your thumbnails, by including relevant text and other visual cues that reflect the content you’re presenting. Remember that some viewers won’t even read your video descriptions, and they rely entirely on what you show in your thumbnail to determine if your content is worth watching. Add text to your thumbnail to reel them in and inspire a click.
3. Run a promotion.
Contests and promotions are great ways to engage with your audience and get the word out about your brand. Start by coming up with a great prize, and then decide how people can enter the contest. You could even encourage your followers to create their own video response—it’s a great way to get some user-generated content for your brand. Finally, give viewers incentives to share your content, so you can maximize the reach not just of your promotion, but your YouTube channel and brand as a whole.
4. Engage with your audience.
An engaged audience can truly take your YouTube channel’s performance to new heights. And when it comes to engagement, you usually get out what you put in. Engage with your audience by encouraging shares, responding to comments and even by asking questions, like for feedback or opinion on topics. You might be surprised at how much your follower count can grow!
Show off your brand on YouTube
YouTube is set to remain an influential marketing tool in 2023 and beyond, helping you show off your brand and reach a huge audience. If you need help generating the views your content deserves, say hello to Spin Creative. As your branding partner, we’ll help you create and optimize content that connects with your audience and boosts your YouTube channel’s performance.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
