How to Refresh Your Video Marketing Strategy

Spin Creative • March 9, 2023

Creating a comprehensive video marketing strategy can seem like a daunting task for any brand, but it doesn’t have to be. 

Studio video production shoot behind the scenes

Even a simple video marketing plan can be a very effective one, and you don’t have to churn out a lot of content to achieve measurable results in months to come.


By committing to developing and promoting at least three videos—one social content video, one branded video and one educational video—you can launch a simple video marketing campaign for 2023. Here’s how to do it.


Social content videos


Social videos are ideal for a simple video marketing strategy since they don’t require a huge investment in terms of time and equipment. You can even film a great social video with a high-quality smartphone! This form of video content is authentic and direct, and it’s a great way to boost brand awareness in the new year. Incorporate a social content video into your marketing strategy in the new year by:


·      Creating an origin story video so your audience can get to know your values and beliefs.

·      Filming an explainer video to educate, inspire and maybe even shock your audience into taking an action, or looking into your brand further.


Branded videos


As your social video gains traction and boosts your brand awareness, you can start dedicating your resources to creating a high-quality branded video. Your branded video can take the form of a commercial or “about us” video, explaining to your target audience who you are and what you do. This type of video is helpful during the consideration stage, as it helps your brand stick in the minds of your audience as they think about making a purchase. If you want to include branded videos in your 2023 marketing strategy, try:


·      Filming case study or testimonial videos that build trust with your leads.

·      Creating culture videos that provide an honest look of your team behind the scenes.


Educational videos


As your target audience gets ready to commit to a purchase, an educational video can make them feel more comfortable choosing your brand over the competition. Educational content is great for nurturing prospects and turning them into customers. Your video should position your brand as an expert in your field and a trusted source of value, and customers should feel comfortable turning to you in the future whenever they need your products or services.


Every brand can benefit from educational videos—no matter what product or service you’re selling. Some of the ways you can use educational content to turn prospects into customers include:


·      Hosting webinars to inform your audience on relevant topics that impact them.

·      Creating product demos and tutorials, highlighting how your product solves a problem and how to use it.

·      Creating FAQ videos to answer your audience’s lingering questions while encouraging product review videos to provide social proof.


Make 2023 a success with a simple video marketing strategy


Video marketing trends are constantly evolving. Is your brand ready for the new year? Say hello to Spin Creative. We’re a video marketing and branding agency who can help you plan an effective video marketing strategy to take you through 2023 and beyond.



About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.

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