Chances are your competition already uses GIFs to connect with their customers. Learn more about GIFs below and discover some of the best ways to incorporate them into your marketing strategy.
What is a GIF?
A GIF is a Graphical Interchange Format that animates images using the smallest file size possible. Essentially, GIFs are moving images that loop continuously and don’t require a play button to start. They also can’t be stopped or paused like a video, which adds to their appeal when it comes to creating dynamic content that doesn’t increase load time or max out file upload size. In short, they’re a convenient tool that can
be used in countless ways for marketers in every industry.
How can brands use GIFs to support their marketing efforts?
Whether you’re a new or established brand, GIFs help you communicate with your audience in a dynamic, unique and memorable ways. Some of the creative ways your brand can use GIFs in your marketing strategy include:
· Engage with social audiences.
It’s no secret that audiences of nearly every demographic love GIFs. They’re often used as quick, funny reaction images on
social media. If you want to speak your audience’s language and meet them where they are, include GIFs in your marketing strategy to engage with them.
· Showcase unique product imagery.
Looking for an interesting way to promote your brand’s products? GIFs give viewers a quick, concise idea of what they’re actually getting if they purchase your product. If a static image or a full video wouldn’t showcase your product effectively, use a GIF to infuse your imagery with movement and help your products stand out.
· Spice up emails and blog content.
You can lose your audience’s attention with text-heavy emails and blog posts and dropping static images throughout your content only goes so far. GIFs instantly liven up text-based content, giving readers a break and injecting some personality into your posts.
· Repurpose videos.
If you already have some great video content for your brand, you can repurpose the most effective moments with GIFs. Think about which moments of your videos are the most exciting and informative and convert them into a GIF that you can share across your existing marketing assets. You can use GIFs to lead your audience to the full video or deliver a quick, important message for people who won’t watch the video itself.
Used effectively, GIFs can help your brand grab attention, maintain engagement through your content, simplify complicated concepts and more. They’re also a handy alternative to video due to their smaller size and broad support across social platforms. Ready to add GIFs to your marketing strategy but not sure where to start?
Say hello to Spin Creative! We’re a creative team who can successfully work GIFs into your broader marketing strategy, helping you connect with your customer on informal yet effective ways.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
