Your website, Instagram and other social media feeds are likely covered in images intended to draw customers’ attention. Although static images are the norm, choosing to animate your images can add a new level of life and intrigue to your digital presence.Consult our creative production agency
for best static images and their branding strategy.
Video Teaser for Social Media Created by Spin Creative
There is a lot you can do to make static images more intriguing with animation. By animating text on a still photo, you can draw the viewer’s eye and increase the chance they’ll read the information. Or, you might add decorative
motion graphics
to a photo or design to bolster its visual intrigue. Other static images could be turned into GIFs—animated images that loop repeatedly—or cinemagraphs, a photo with a single animated, looping element.
Additionally, animated images don’t have to be complex. As few as one or two animated elements can be added to an otherwise still photo or illustration to completely change the way the image is perceived.
Benefits of animating your static images
Adding animation to static images can bolster your digital presence in a number of ways. Here are just a few benefits of going the extra mile with your imagery.
GIF for Social Media Created by Spin Creative
• Audience pays more attention—and for longer:
Your customers’ social feeds are filled with content—text and photos—and they can’t possibly pay attention to it all as they scroll. While a user might scroll past a flat image, an animated one might catch their eye and hold it. Movement naturally garners more attention, which increases the chance your customers will focus on, engage with and share your content.
• Adds a special element to your content: In the world of social media, it’s becoming harder and harder to stand out—and this is especially true on
Instagram, with millions of images posted each day. Customers are more likely to engage with content that is unique and offers a special something. Animating your images adds an extra-special touch to your content that viewers are more likely to appreciate and remember.
• Simple to achieve:
Adding animation to static images is one of the simplest and easiest things you can do to improve your social media content. There are tons of free or low-cost tools that can animate images quickly, but creating and incorporating custom animation is not overly complex, either. Additionally, animating images is considerably less involved than creating videos, making it a great place to start for brands that are interested in shaking up their creative content.
GIF for Social Media Created by Spin Creative
• Versatile content:
Animated images can be used in a wide range of places, starting with your different social media platforms. Beyond that, though, these images can easily be incorporated onto your website, into email newsletters and more to capture users’ attention across your entire digital sphere.
If your brand is looking for new, creative ways to change up your social content, give image animation a try. Or, turn to a creative partner
like Spin Creative to generate a suite of social images, animations, GIFs and more. Say hello today!
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
