What You Need to Know About Instagram Hashtags in 2022

Spin Creative • December 8, 2022

Even today, Instagram hashtags are a simple, very effective way to get more eyes—and engagement—on your posts. Is there a right way to use hashtags on Instagram? 

Hand holding phone scrolling instagram

Is there a right way to use hashtags on Instagram? The answer is, “Yes!” The hashtags you use fuel search results on the Instagram Explore page, so choosing the right ones is essential.


How can you use hashtags for Instagram? And how do you find the perfect hashtags to use for your brand? Read on for all these answers, and more, so you can effectively leverage Instagram for your marketing campaigns.


How Instagram hashtags work


In simplest terms, Instagram hashtags are a simple way to label and categorize the content you post. They help the platform put your posts in front of the eyes of relevant users. They’re also used as a reference for Instagram’s algorithm, categorizing your content so it can easily be seen by the people who have a high interest in your niche, product or service.


Hashtags still work on Instagram


Even in 2022, it’s clear hashtags still work on Instagram. As the platform shifts toward semantic keyword search, brands can now take advantage of new possibilities in terms of content discoverability. Now, the words in your captions or topics of your videos are searchable, making it much easier for interested users to find your content. In spite of these parallel advancements, Instagram hashtags remain relevant, especially when paired with a strong content strategy.


Types of hashtags on Instagram


There are a few common hashtag categories you can use on your Instagram posts. By considering what type of hashtags will connect best with your audience, you can make sure you’re covering all your bases with your strategy. The five main types of hashtags you can use include:


·      Location-based hashtags

·      Branded hashtags for events or campaigns

·      Community-focused hashtags that bring people together

·      Industry hashtags that match your niche

·      Descriptive hashtags that outline the actual content of your post


While there’s no secret formula about what hashtags to use, keep these categories in mind for helpful inspiration to guide your strategy. Also, remember that brevity is important on Instagram. Stick to a number of between three and five hashtags per post.


How to find the right Instagram hashtags for your brand


There are some simple steps you can take to find the perfect hashtags for your Instagram posts. Try these suggestions:


·      Check out competitor feeds and see what they use on top-performing posts.

·      Use Instagram’s Explore page and observe trending pages, taking note of popular hashtags.

·      Find relevant hashtags to your niche—think about your industry, do a few hashtag searches and go from there.

·      If you provide local services or products, target your specific area with local hashtags.

·      Always include one or more branded hashtags on your Instagram posts to help you track reach and brand recognition.


Make the most of Instagram and grow your audience


Using the right Instagram hashtags can accomplish so many goals, from attracting more authentic followers to inspiring conversions. Need help developing an Instagram strategy that works for your brand? Say hello to Spin Creative and leverage the power of Instagram to push your brand further.



About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.


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