How to Sell on Instagram for 2023

Spin Creative • February 3, 2023

Ready to turn your fans and followers on Instagram into actual customers? It takes a lot more than simply posting product photos on your page and calling it a day—you need a defined strategy.

Instagram shop owner

Or maybe you’re not convinced you should sell on Instagram? Your competitors are already doing it, so you’re missing out on a big piece of the pie if you’re neglecting the power of this popular social channel. Read on to learn about the strategies brands should use to sell on Instagram in 2023 and beyond.


Set up Instagram Shopping


If you want to sell on Instagram, setting up Instagram Shopping is the first step you should take. You need to create an Instagram business profile—luckily, it only takes a matter of clicks to convert your personal account into a business account. Once you have a business account, you can set up your Instagram shop using the Meta Commerce Manager tool. You have the option to create a shop for both Instagram and Facebook, or you can focus on one platform.


Use your bio as a CTA


If you’re not connected to Instagram shopping, your Instagram bio link is the only way for users on your Instagram page to get to your online storefront. Your bio is valuable real estate, and it should include a clear call-to-action that directs followers to your shop. You should even mention branded hashtags to encourage user-generated content, which will build your brand awareness.


Post often


Instagram is a crowded platform, and the way to get noticed by your audience is to post compelling content regularly. But how often is “regularly?” Generally, brands should post on Instagram at least one to two times per day. If you want to boost your engagement even more, try to post a few Instagram Stories each day, too. 


Post a variety of content


Instagram users don’t want to feel like they’re being sold to all the time. If you’re a growing brand and you’re trying to boost your follower count and enlarge your audience, posting non-sales-related content makes a great first impression. Use your Instagram platform to show off your brand’s personality by publishing product photos along with lighthearted content like memes or funny images.


Post people-centric images


Customer-centric images generate the most engagement on Instagram. Create product photos that showcase how people use your products in a real-world setting. Brands can even feature user-generated content—it often creates a snowball effect, and customers will want to take their own snapshots with your product so that you’ll feature them on the feed. The result is better engagement and reach, so you’ll have even more opportunities to connect with potential customers. 


What are you selling on Instagram?


Still not convinced you should sell on Instagram? Millions of shoppers are researching products on the platform every day, and you need to give them the chance to see yours! If you’re ready to take your sales to the next level in 2023 and beyond, you need the help of a branding partner who knows how to harness the power of Instagram and other social channels. Say hello to Spin Creative. As your strategic branding partner, we’re ready to devise a winning Instagram selling strategy that gets results!



About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.

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