What goes into creating a viral video? And at the very least, how can you ensure you reach the largest audience possible with your content? If you want to expand your brand’s social reach—and increase the possibility for your content to go viral—here are the steps you should follow.
1. Outline your goals
If you’re ready to create viral content, you need to have a goal or purpose in mind. Whether you’re looking to build brand awareness, increase your follower count or generate conversions, you need to create different video content for your audience at different stages of the sales funnel.
2. Understand your audience
You need to understand what resonates with your audience before you can make viral content. After all, if you don’t know much about the people you’re trying to reach, your video marketing efforts will fall flat every time. Create social media personas and empathy maps to gain insight into what grabs your audience’s attention, so you can create content that matches exactly what they’re looking for online.
3. Start strong
Every viral video has an attention-grabbing hook. There are a variety of ways to gain a higher retention rate from your videos with a strong start, like asking a question or introducing a list. Also, research shows that using the word “you” within the first five seconds of a video is a way to attract and gain attention, so viewers are more likely to watch until the end. You can also earn a higher retention rate by making relatable content, engaging with viewers’ emotions, creating a plot twist and other techniques.
4. Pay attention to trends
If you want the best shot at creating viral content, you need to keep your finger on the pulse of what’s trending on social platforms. Jumping on a trend that’s on the rise is a great way to establish yourself as a trendsetting brand. Search for sounds, visuals, trending hashtags and other features in your Reels feed, Twitter trending topics and more. Make sure to put your own spin on whatever trends you’re following, so you can create videos that stand out from the rest.
5. Add captions
While adding captions may not make your videos go viral, it does enhance your reach. Captions improve video accessibility and the user experience in general, allowing people to watch your content with the sound off. Most people scroll through social media with the sound off, so including captions can help you reach even more viewers who can watch and share your content.
Expand your reach with video
While going viral is challenging regardless of how well-known your brand may be, the goal of every video marketer is expanding your audience and reach. Ready to use the power of video to push your brand further? Say hello to Spin Creative. We’ll help you create compelling, dynamic video that tells your brand’s story, showcases your products and builds trust with new and existing customers alike.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
