What is social media optimization, and what are the benefits? Read on to learn all about how to maximize your social media presence.
What is social media optimization?
Social media optimization refers to the process of improving your social posts (at a micro-level) or your entire social media strategy (at a macro-level). You can optimize your social channels to accomplish a variety of goals, including faster follower growth, greater engagement, more clicks, more conversions, etc.
Many different strategies and tactics can help you optimize your social platforms, and they vary in complexity and scope. You can make improvements on an individual post level by asking engaging questions in captions or picking better thumbnails. High-level improvements can make an even bigger impact, allowing you to redefine your brand’s tone or style on social media. Overall, social media optimization gives brands an opportunity to analyze and adjust your processes, so your channels can perform even better. Here are some tips to help you do just that.
Post at the right times
If you want to optimize for better engagement, you not only need to post high-quality content that resonates with your audience, but you also need to post at the right times. There are certain times of the week or even the day that your target audience is more likely to be online, and that means there are times they’re more likely to engage with your content. You could invest in a social media scheduling tool that recommends the best times to post your content for your unique audience, or you can do some research of your own, relying on general guidelines about the best times to post.
Add SEO to your bio
Your social media bio is often a new visitor’s first impression of your brand, so it needs to be as polished as possible. You should always include the following basic information in every social media bio:
· Who you are
· What your brand does
· The topics that are relevant to your brand and audience
· How to get in touch with your brand
It’s also wise to include a statement about why someone should follow you. Not only is this important for communicating with new people, but it also plays a big role in SEO. Include relevant keywords in your bio, including location, the primary keyword in your username and branded hashtags to boost your SEO presence. It will be much easier for new visitors to find your page, so you can greatly improve your reach.
Include a CTA and link in bio
If you’re looking to drive conversions, you need a high-quality CTA in your social profile bios. Swap out this link regularly with the latest, highest-quality content, or drive traffic towards a key landing page. It’s an easy way to get visitors and followers right from your social profiles to your online storefront.
Optimize your social platforms in the new year and beyond
Social media optimization is critical when it comes to boosting engagement, reach and conversions for your brand. Need help creating a social media strategy that gets you results? Say hello to Spin Creative. We’re a branding partner who can transform your social media presence, helping you connect with your audience and accomplish your goals.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
