Get to know the top five marketing goals you can achieve with social media videos and the best types of videos that align with those goals.
1. Build brand awareness
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to expand your reach and show your target audience all the great things about your brand? Social media videos are the perfect platform to reach more people—even other businesses. They help you showcase the quality of your brand and what differentiates you from competitors. Educational and thought-leadership videos are ideal for building buzz for your brand. They establish credibility and brand identity, showing what your brand offers and what sets it apart from the competition.
2. Generate demand
When your audience already knows about your brand and what you have to offer, it’s your job to generate the demandthat inspires a purchase. How-to or tutorial social media videos are ideal for demonstrating your product in action. They’re great for showing viewers how they’d use the product themselves. A well-planned how-to video gives your audience an inside look at how they can use your product or service to solve a problem, helping them visualize themselves doing the same thing as the subject in your video.
3. Boost conversions
After you’ve generated demand for your products, it’s time to turn your prospects into full-fledged customers. In terms of inspiring conversions, customer testimonial videos are ideal for showing the real potential and payoff of what your brand has to offer.
Testimonials make strong decision-stage content because they create an authentic “this could be you” feeling. Good testimonial videos illustrate that you can keep your end of the bargain on the promises you make to your customers. They show that you’ve already earned the trust of a customer—someone just like them—and that you’ve made a positive difference in their lives.
4. Inspire continual engagement
Your customers want to see a “return on investment” when they choose to support a brand. After your prospects become customers, you need to educate them on how they can get the most from your product during the adoption stage.
Educational videos, including content that’s focused on tips, hacks and optimization, can help customers feel more confident in your brand. Both webinars and social media live videos are effective for this purpose, giving customers a chance to engage with your brand in real time and providing true, meaningful engagement.
5. Create customer advocacy
Once customers have reached the advocacy stage, think of them as champions for your brand. If your brand is active on social media—and it should be—search for posts from people who love the product or service you’re selling. These videos, called “advocacy videos,” can take the form of how-tos, testimonials and more, and the most effective ones are the most authentic.
Not every advocacy video you post needs to come straight from your fans—you could even showcase interviews with your colleagues to highlight your brand and why they love working there. Advocacy videos inspire trust and goodwill, helping create strong evangelists for your brand.
Social media videos can help you achieve your goals throughout each stage of your customer’s journey. Skillful video marketing strategies help you increase awareness, build stronger connections with your audience and make more sales.
Want to learn more about how to align your social media videos with your goals? Say hello to Spin Creative and turn social media videos into your best marketing tool.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
