If you’re working to create the best video marketing strategy for your brand, understanding the latest trends and tactics other brands are investing in can go a long way.
What strategies are working for brands in 2022 and beyond? Read on for a detailed breakdown of the types of videos and platforms marketers are leveraging, and why.
Short-form video
Short-form content is here to stay. In fact, it’s the top performer when it comes to return on investment. Today, short-form content typically refers to any video that’s under 10 minutes of length on YouTube, plus videos under 60 seconds long that are posted on social platforms like TikTok, Instagram Reels or YouTube Shorts.
Why is short-form video so effective? Today’s consumers have shorter-than-ever attention spans, and short-form videos keep your audience engaged on a much greater scale than long-form ones. So, whether you’re looking to boost brand awareness or you’re trying to improve engagement by weaving a story through multiple short videos, short-form content helps you connect with your audience in a quick, snappy way—in other words, exactly the way they want you to.
Long-form video
While short-form video is all the rage these days, there’s still a place for long-form content in your video marketing strategy. Today, the best length for long-form video is between three and 6 minutes, and even platforms like TikTok are beginning to embrace long-form videos. Long-form video places an emphasis on story and entertainment—they’re great for tutorial videos, event videos and much more, while product demos or culture videos are well-suited for short-form content.
Shoppable videos
If your brand is planning a new product launch, or you’re just looking to drive traffic and awareness, you need to add shoppable videos to your marketing arsenal. Shoppable videos attract and convert viewers—they’re sometimes disguised as a regular video and include clickable text that links to the product featured in the video.
Social platforms like Facebook and Instagram have introduced their version of shoppable video content, allowing brands to create a Shop right in the platform and pull inventory from their ecommerce site. Now, customers can purchase items from your shop, without ever leaving the social platform.
SEO optimized video
If you want to make sure your videos get seen, they need to show up in search results. Optimizing your videos for SEO(search engine optimization) takes more than having the right keywords in the title and description—the more likes, shares, comments and views a video has, the higher it will rank. It follows that the more you engage with your customers, whether through DMs or responses to comments, the better your video will perform in terms of SEO.
Want to leverage the latest video marketing trends to take your brand to the next level? Whether you’re a new brand looking to boost brand awareness or you’re an established business ready to launch an exciting new product, video marketing helps you connect with your audience in a memorable, meaningful way. Need help creating content that resonates with your customers? Say hello to Spin Creative—we’ll help you create a flexible video marketing strategy that has maximum impact.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
