Short-form content ranks #1 for lead generation and engagement—in fact, short-form video has the highest ROI when it comes to social media marketing strategies.
Ready to get in on the action by adding short-form video to your marketing strategy? Here are some of the short-form video trends to look for in 2022 and beyond.
What are short-form videos?
The term “short-form video” refers to any video that clocks in under 60 seconds, with optimal length being between 31 and 60 seconds. Why is short-form content so effective at connecting brands with their audience? Short-form videos are the videos that are most likely to go viral, giving creators a quick, innovative way to showcase their content. With human attention spans becoming shorter and shorter, short-form content is a great way to give your brand a leg up on the competition, helping you engage with your audience in a meaningful, memorable way.
Short-form trends for 2022 and beyond
As with any new social media platform or trend, you need to think of your audience first as you’re creating content. Think about which channels make the most sense for your brand to create short-form content—while these videos are often known for their entertainment value, you can make some changes to align them with your brand. Here are some of the trends to look out for and use as you incorporate short-form video into your marketing strategy:
· Brand challenges: Short-form content first gained popularity through viral content focused around dances, songs and sounds. Now, brands are making their own filters, sounds and challenges in the hope of going viral. Brands are “challenging” their followers to share videos centered around a theme, creating a sense of community and connection—it’s a great way for your audience to engage and interact with your brand.
· Soundless content: Today’s social media users often turn down the speakers on their devices when watching videos—that means you need to rely on something other than sound to attract and hold their attention. You can ensure your message gets across to your audience by providing subtitles and on-screen information, and you can make your content more accessible by optimizing soundless playback.
· Behind-the-scenes video:
Customers love getting a behind-the-scenes look at their favorite brands’ processes—it shows them that there are passionate people working hard to create the products or services they use. Whether it’s a quick tour of your facility, a product demonstration or a team-building exercise, behind-the-scenes videos are extra engaging and highlight your brand’s humanity.
Want to add short-form video to your brand’s marketing strategy? Whether you’re looking to build brand awareness or increase engagement with your audience, short-form video is fun, effective and direct, inspiring a sense of community and shared experience. Say hello to Spin Creative and harness the power of short-form video to take your brand’s video marketing efforts to the next level.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
