Video Landing Pages 101
Spin Creative • April 6, 2021
Landing pages are designed to deliver carefully crafted messages that nudge customers toward a conversion or a sale. While the landing page default is usually text, some companies might benefit from a video landing page, instead.
Video landing pages deliver the same introduction to your business offerings but are often more effective than text alone. These landing sites usually consist of some introductory content with a video located near the top or center of the page.
The length of these videos, as well as their content, will greatly depend on your business. No matter your industry, though, your landing page videos should be informative, professional and immediately engaging.
The importance of video landing pages
Sometimes, your brand needs more than written content
to draw people in. Customer attention spans are short, and you don’t want to scare people away with a wall of text! Video landing pages allow you to condense important information about your business in a short, easily digestible video. This is especially useful if you have a product that needs a lot of explaining, like software or more technical gadgets.
Video landing pages also do the important job of drawing in potential customers. Thanks to the widespread appeal of video content, your product or business will appear much more interesting when explained through video. The result? Better brand awareness and more conversions.
Creating a video landing page
A video landing page should be both entertaining and informative. If you create a video
that explains your product without hooking the viewer, then most people won’t bother watching the entire thing. However, an entertaining video that fails to explain your business correctly could cause confusion among potential customers.
Before creating a video landing page, do thorough research on your audience and what they’ll be looking for when they happen upon your page. Your video should touch on their problems and pain points and clearly offer solutions. Remember—the goal here is to explain and to sell!
Most importantly, though, your video landing page needs to have a direct call to action. Tell the viewer exactly what you’re offering on the page and how to access it, both in the video and in the text that accompanies it.
Video landing page mistakes to avoid
While every brand’s landing page videos should be tailored to your customers, there are a few general mistakes to avoid.
For example, it’s not always a good idea to have the video on your landing page set to auto play. Having your video on auto play does ensure that potential customers will see a portion of it, but a lot of people find auto play videos annoying and might leave your page as a result.
It’s also important that you don’t make your video too long or too short. A 10-minute video of someone talking about your product might get boring. Try and condense the information as best you can to keep viewers engaged to the very end.
Video landing pages can make a world of a difference when it comes to increasing your conversion rate. While the video production process can be complicated, Spin Creative is here to help. Say hello
to get started on your next project.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
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