With so much video out there, it can be hard for brands to make their content stand out to the people who need to see it the most. Today, more and more businesses are turning to motion graphics to enliven and differentiate their videos.
Motion graphics are often a combination of several elements, including illustrations,
animation and text. They offer an easy way to convey a memorable message, helping your videos leave a lasting impression on those who see them. Read on to discover the top four ways motion graphics can help you reach your audience and enhance your marketing message.
1. Making complex ideas digestible
Consumers have increasingly short attention spans, especially when it comes to ads. If your video fails to capture your audience’s attention almost instantly, your message won’t be heard. Motion graphics grab your audience’s attention in a quick and creative way. Rather than long-winded explanations, motion graphics show rather than tell, conveying the same message in a snappy, readily understood format. Making an “explainer video?” Including a graphic or short animation can show a product demo or important statistics in a colorful, memorable way, delivering a message quickly and effectively.
2. Increasing engagement
If your brand uses Instagram to connect with your audience—and you should be—keep in mind that video content generates the highest level of
engagement on the platform. Marketers need to harness the power of this incredible reach, and video with motion graphics is the best way to do it. Whether you want to improve your brand’s reputation, boost brand awareness, launch a new product or achieve any other goal, motion graphics make your content more interesting and eye-catching, inspiring more likes, comments and shares than any other content.
3. Boosting your creativity
Motion graphics give you a greater level of creative freedom, helping your brand do virtually anything with video. You can use motion graphics to create hooks that draw viewers in—even in silly, crazy or absurd ways. Motion graphics also help you play on multiple senses. Motion graphics, sound effects and animations are a great addition to any explainer video, transforming it from a 2-dimensional experience into something much more immersive.
4. Improving consistency
Explainer videos, promotional videos and more can be used not just on your website’s homepage, but also on various social media platforms. Motion graphic videos are highly customizable, so you can distill them down for Instagram Reels or YouTube Shorts. Applying a similar style to every motion graphics video improves overall
brand consistency, helping build brand recognition. Use similar colors, voice-overs and font to reinforce your brand identity.
It’s no secret that motion graphics make your videos pop. If you want your videos to stand out from the rest, you really can’t afford to skip out on motion graphics—they make your content more digestible, drive engagement and offer unparalleled creative freedom for your brand. Need help taking your video marketing to the next level with motion graphics? Say “Hello,” to Spin Creative. We’re an award-winning video production company that can help you make the most of your video marketing strategy to connect with and inspire your audience.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
