The Best YouTube Shorts Strategy for Marketers

Spin Creative • September 14, 2022

Bite-sized content is here to stay, with platforms like TikTok and Instagram Reels gaining a fast and often viral audience. 

Hand holding phone in front of red background with youtube icon on phone screen

It’s clear that consumers can’t get enough of short-form video content, and Google’s responding in the form of YouTube Shorts. 


The growing use of social media, and which content types gain traction, shows that consumers’ attention spans continue to get shorter, which means marketers and businesses should adapt and add more short-form content to their strategy. Read on to learn more about the best YouTube shorts strategy for today’s marketers. 


What are YouTube Shorts?


YouTube Shorts was launched in the U.S. in early 2021, and it’s been gaining popularity ever since. Viewership is soaring globally on this short-form video-sharing platform, home to user content that’s limited to 60 seconds in length. Since its launch, YouTube Shorts has amassed over 5 trillion views. These short videos make it easy for consumers to digest one topic through music video parodies, documentary videos, brand content, animations and more. 


Why choose YouTube Shorts over other short-form video platforms? While YouTube shorts lacks some of the features that TikTok and Instagram Reels have, there are several benefits to using the platform. You can create digestible content without much equipment, and it’s easy to upload several videos at once and add captions. You can also take advantage of YouTube’s massive audience, helping you gain exposure to hundreds of millions of daily users.


Creating an Effective YouTube Shorts Strategy


Consumers are looking for accessible content they can digest on the go, and there are ways to optimize your success and attract your audience. Here are some tips and strategies for creating YouTube Shorts that hit the mark, ever time:


1.     Keep it simple: As mentioned above, consumers attention spans are shrinking, so you’ve got less chance to capture their interest and get your message across. Keep your videos to an appropriate length, while still saying everything you need to by getting right to the point. If necessary, break longer topics into a series of Shorts so they’re easier to digest. Always start with an attention-grabbing quip, followed with a story so that the viewer stays engaged for the entire video.

2.     Set the right tone: You should already have an idea of the tone that works for your brand and your audience. Use a tone that matches you want to achieve, whether you’re looking to educate, entertain or inspire.

3.     Optimize titles: You need to create the best possible title for your Shorts, since this is an integral part of how your audience finds you in YouTube’s search engine. Use appropriate keywords and hashtags, and limit characters to 50-70. You should also overlay titles onto captions to reinforce the points you’re making.


Want to harness the power of YouTube Shorts to create digestible, bite-sized content that connects with your audience? Whether you’re trying to attract new subscribers, inspire a purchase or any other marketing goal, creating short-form content that hits the mark can be a challenge. Say “Hello,” to Spin Creative—we’ll help you optimize your YouTube Shorts strategy, so you can reach your goals.



About Us

Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe. 

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