5 Facebook Advertising Trends for 2023

Spin Creative • April 3, 2023

Facebook is a powerful tool for reaching potential customers and growing brands. 

Pampers advertising image from Facebook

With over 2 billion active users, it’s no wonder that advertisers have flocked to the platform as it offers a wealth of targeting options and detailed metrics. 


Read on to learn about the impact of Facebook marketing and why brands need to harness the platform to reach their audience. We also introduce the top 5 Facebook advertising trends marketers should look out for this year.


What are Facebook Ads? And Why Should Brands Use Them?


Facebook Ads are sponsored messages from businesses or organizations that are displayed on the News Feeds of Facebook users. These ads feature prominently in the feed and can be targeted to specific audiences with great precision. Some of the key benefits of utilizing Facebook ads are:


·      Reach new audiences: One of the main advantages of using Facebook Ads is its ability to target potential customers based on their interests, age, location, etc., allowing you to more effectively reach your desired audience.


·      Grow brand awareness: By creating engaging content, you can boost your brand’s visibility on social media and drive more traffic back to your website or landing page.


·      Hyper-target your audience: With its advanced targeting capabilities, you can ensure that only relevant people see your ad campaigns, increasing their effectiveness and helping you save money in the process.


Facebook Advertising Trends Marketers Should Look Out for This Year


Want to push your Facebook marketing efforts further in 2023 and beyond? Consider embracing the latest trends and best practices on the platform:


1.     Short-Form Video Continues to Grow: Short-form video (videos less than 60 seconds) will continue to dominate as one of the most effective ways for brands to engage with their target audience on social media platforms such as Instagram Stories and Snapchat.

2.     Ad Costs Will Rise: As competition increases in 2021, so too will ad costs due to increased demand. It is important for companies to keep an eye on their budgets when running ads so they do not go over budget or lose track of ROI (return on investment).

3.     Mobile Optimizations: As mobile usage continues to increase, businesses should focus on optimizing their ads for smaller screens by making sure they look good across different devices and resolutions.


4.     Growth of Story Ads: With more people spending time on Instagram Stories each day, marketers should take advantage by creating ads specifically optimized for Stories format (vertical videos). 


5.     Augmented Reality Ads: Augmented reality (AR) has become increasingly popular among marketers as it allows them to create immersive experiences for their target audiences. AR powered ads are set to become even more widely used this year as more companies invest in developing AR technology for their products/services.


Harness the Power of Facebook Marketing in 2023


Brands need to make the most of Facebook Ads by pivoting towards these latest trends if they want to stay ahead of the competition in 2023 and beyond. By utilizing these strategies and tactics businesses can get ahead of competitors who have yet tap into these powerful tools or have opted not to use them at all. 


With its highly customizable targeting options and low cost per click rates compared other forms of online advertising, now is a great time for companies looking grow through digital marketing efforts on this platform. Say hello to Spin Creative and make the most of your marketing efforts on Facebook in 2023 and beyond. 



About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.


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