Fortunately, with the right strategies and tools, you can create quality video ads without breaking the bank. Here are five creative tricks to help you get the most out of your budget and create engaging video content.
1. Use Screen Recorders for Demo-Style Ads
Screen recorders are great for creating demo-style videos that show off product features quickly and easily. This type of ad is especially useful if you’re selling an app or software product, as it allows viewers to see how it works in real time. It also helps viewers understand what they’re buying, so they feel more confident that it’s the right product for them.
2. Try Video Templates for Commercial-Style Ads
Video templates are a great way to create professional-looking commercial-style ads on a budget. Choose from thousands of customizable video templates designed to fit your brand and message—and tweak them to make them your own. You don’t need any design experience or special software to use these templates, just a few clicks and you’ll have an amazing video ad ready to go!
3. Repurpose Videos You Already Have
If you already have videos from events or other campaigns, consider repurposing them into video ads. Take footage from multiple sources and combine it into one cohesive story about your brand or product—all without having to start from scratch! This is also a great way to help extend the life of existing content while giving it new purpose in an advertising context.
4. Use Internal Talent When Possible
If you have employees who are comfortable in front of the camera (or behind the scenes), consider using their talents in your budget-friendly videos! Not only will this save money on hiring talent but it will also allow you to develop creative concepts in house—without relying too heavily on external resources. Plus, having internal talent involved can make production easier and faster since everyone is already familiar with each other’s working styles and processes.
5. Use Affordable Licensed Music Solutions
Music plays an important role in setting the tone for any video ad campaign—but licensing music can be expensive if you’re not careful! To keep costs low while still getting high quality music tracks, consider using affordable licensed music solutions like AudioJungle or Artlist which provide royalty free music at much lower rates than traditional services like Getty Images or Getty Music Library would charge for similar tracks.
High-Quality Video Ads Don’t Have to Break the Bank
Creating quality video ads doesn't have to break the bank. With the right strategies and tools such as screen recorders, video templates, repurposed content, utilizing internal talent when possible, and affordable licensed music solutions - there are plenty of ways for small businesses owners on a budget to get creative with their video campaigns without sacrificing quality or ROI.
Partnering with a video marketing agency like Spin Creative, who understands the needs of growing brands makes all the difference in creating high-quality videos on tight budgets that provide results and return on investment. Say helloto Spin Creative and make the most of your marketing budget today.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
