By updating your Facebook marketing strategy, you can distinguish your brand in the minds of your target audience, accomplishing a range of goals like building brand awareness, inspiring conversions and boosting customer retention.
The most effective brands use Facebook as a second website of sorts, and some even make sales directly on the platform. Here are some of the latest trends and tactics you should use in your Facebook marketing strategy.
1. Create a compelling business page.
If you don’t have one already, create a dynamic business page for your brand on Facebook. You can create a page from your own personal account, here’s how:
· Click the menu icon in the navigation bar
· Click Page under the Create menu
· Add your business name and essential information
· Brand your page, using your logo, photos and any other relevant information
2. Add a good mix of content.
After you’ve made a Facebook business page that aligns with your brand, it’s time to create content that connects with your audience. It’s best to publish a mix of content, including photos, videos and more, so your feed never gets predictable. You can even add fundraisers or tag products in your content so followers can make an immediate purchase.
3. Engage with your audience.
Social media platforms are built for conversation, so it only makes sense that a brand’s followers expect some level of engagement from the brands they support. Prioritize proactive engagement with your audience. Aside from responding to comments, offer product recommendations or ask for customer feedback in your content. It all helps create an engaged audience that cares more about your brand.
4. Don’t be afraid to use Messenger.
Facebook Messenger is a useful tool for brands who want to connect directly to their audience. It’s a great tool not just for fostering relationships, but also for making sales and improving the overall customer experience. Make sure you have a clickable CTA button at the top of your page to encourage customers to get in touch directly with your brand. Add this strategy into your brand’s marketing toolkit in whatever capacity makes sense for you.
5. Create compelling Facebook ads.
Whether you’re just starting out on Facebook or you’ve been around for a while, it’s difficult for most brands to escape the need to pay for greater exposure. Facebook Ads can be very effective, as long as you do them right. Focus on keeping your campaigns cost-effective and relevant. Make sure to target a narrow, custom audience who would best fit your Facebook content, so you can make the most of your ad spend and get clicks that lead to conversions.
Spin Creative helps brands make the most of Facebook marketing
Need help promoting your business with an effective Facebook marketing strategy? Say hello to Spin Creative. As your branding partner, we can help you create compelling content that increases engagement, reach and—most importantly—sales.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
