Many creators will produce a video with only one purpose in mind. Webinars, tutorials and teaser videos are put on the internet to achieve a fraction of their selling potential. Video production is an arduous task, so you might as well make the most of it. Keep reading for ways to repurpose your video content this year.
1. Make an explainer video your next ad
Your website is filled with reusable video content, namely explainer videos and customer testimonials. Both types of video content are important for consumers to watch because they quickly summarize what your product or service is all about. Advertisements fulfill the same purpose, which means you can incorporate explainer and testimonial videos in your next ad campaign. Instead of existing solely on the website, these videos will gain even more visibility through online ads and social media channels.
2. Clip videos into GIFs and animated graphics
You don’t have to repurpose the entire video. Choose one of the best moments from your video, and turn it into a GIF or animated graphic. Since they’re only a few seconds long, these video clips hold consumers’ attention better than content that’s several minutes long. GIFs and animated graphics also jump off the screen more than a still image. Share GIFs on social media, or liven up your homepage with animated graphics.
3. Upload long-form content as a podcast
You may think hour-long webinars, presentations and interviews are stuck in their original form. But even these longer videos can serve a new purpose on your channels. Cut the visuals entirely, and transform the audio into a podcast episode. This idea works best for videos with heavy dialogue and little to no imagery on the screen. With podcasts on the rise, turning long videos into an audio-only medium allows consumers to absorb information on the go.
4. Embed the video in an e-newsletter
Boost a video’s visibility by adding it to the next e-newsletter. Short videos can generate interest in weekly emails since consumers are more likely to engage with videos than the written word. Email is also more effective for circulating content than waiting for consumers to visit your website. The people on your subscriber list are already interested in your brand, so there’s a good chance they’ll click on the video when it shows up in their inbox.
5. Transcribe quotes from testimonial videos
Repurpose older videos by pulling quotes from customer testimonials. You can transcribe the quote and place it in a still image, which is great for every channel—your website, online ads, social media posts and printed materials, to name a few. Consumers will get the most noteworthy testimonial without having to watch the entire video. Consider this option if you love the quote but don’t love the original video quality.
Content generation doesn’t always mean starting from scratch. Dig through the archives and see which videos can be given new life. Repurposing video content ensures you get the most value out of your time, effort and money. Want more ideas? Say hello to Spin Creative to unlock all the ways video can sell your brand.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
