3 of the Most Difficult Social Media Challenges and How to Overcome Them
Social media is quickly becoming one of the most effective ways to engage your target audience. While social media is on the upward trend, this channel of communication isn’t without its challenges.
Some brands struggle with engagement while others are fresh out of content ideas. You’re bound to hit obstacles along the way, but many of these problems have solutions. Here are some common challenges with social media and what you can do about it.
Less engagement on social media posts
Brands are discovering the value of social media in their marketing efforts. Unfortunately, that means every platform has become saturated with brands across every industry. The more competitors on a platform, the less post interactions you’ll get. Consumer engagement is spread thin, which makes it difficult to stand out among the other brands.
A few strategies can help boost engagement. For starters, take a look at posts that performed the best on your social profiles. Analyze these posts to see which factors reeled in your audience. Instead of pulling attention away from competitors, make content for the followers you already have. Ask for feedback, retweet consumer posts and answer their questions.
Lack of fresh content on your profile
Followers expect a nonstop flow of content from their favorite brands. But you can’t just post anything—they want to see what creative, ingenious ideas you’ll come up with next. Content generation requires creativity, a resource that often runs dry when you post every single day. The pressure’s on to captivate audiences before they drift over to your competitors.
To stick with a regular upload schedule, see what people are talking about in your industry. Stay on top of trends to generate timely, relatable content. Spotting trends before they take off will put your brand at the leading edge of what’s yet to come. Also, keep an ear to the ground for the latest points of interest. Give your take on hot topics to put your brand on the radar.
Backlash from issues with the brand
Every brand gets their handful of angry comments from customers. These can stem from product issues, negative customer experiences or someone who just wants to rock the boat. Whatever the cause, social media managers have to respond appropriately or risk creating a bigger fire. The longer it takes to solve a problem, the more likely that customer will take their business elsewhere.
You can’t please everyone, but you can temper the flames of a sticky situation. Come up with an actionable plan for handling comments from upset customers. Brainstorm a few possible scenarios, then write down the best ways to respond. Decide who’s in charge of social media-based customer service so you can reply as quickly as possible.
Managing a social media platform isn’t always easy. Identifying problems before they happen will help you bounce back faster and retain your consumer base. This is by no means an exhaustive list—other challenges may crop up in your social media marketing journey. Need help gaining traction for your profiles? Say hello to Spin Creative for more ways to build your brand’s social media presence.
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Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
