Creating an animated explainer video can seem like a challenging task, but the rewards are well worth it. It’s proven that viewers retain up to 95% of a video message, compared to 10% when the information is textually presented. Here’s how to create an effective animated explainer video that gets results.
Write a great script.
Every great explainer video—animated or not—starts with a great script. Create a voice-over that drives the story, explaining to viewers exactly what they’re seeing. While visuals play a major role in any video, their purpose is secondary to the what’s being said. When you’re writing your animated explainer script, make sure to address the following questions:
· What product or service are you selling?
· Who is it for, and what problems does it solve?
· What should a viewer do to start using your product or service?
Remember that animated explainer videos should be short and sweet, with an optimal length between one to two minutes. Keep your message concise, so you have a better chance of holding your audience’s attention until the end.
Record and edit the narration.
Once you’ve settled on a script, it’s time to record it. Whether you’re serving as the voice of your brand or you’re relying on another voice, make sure you reflect the right attitude for your brand, as well as what you’re selling. Edit your recordings carefully, removing background noise, breaths between lines and other elements that could distract viewers.
Collect graphic elements.
Animated explainer videos need high-quality, dynamic imagery to send a message in a direct, memorable way. Most brands find that this step is where working with a video production agency matters most, since they can help you create graphics, icons and other media for you. Remember to use simple, clear visuals that complement your script and help the viewer focus on your overall message.
Edit all media.
Now that you’ve gathered all the raw materials for your animated explainer video, it’s time to edit audio and imagery together to make your masterpiece. At this stage, you’ll need to use a video editor to animate your graphics. There are several options on the market, including Adobe, Camtasia and more. Many have features that allow you to drag and drop visuals into your video timeline to match the narration. Once you’re satisfied with the visuals, you can add any special effects or transitions to add interest and appeal to your content.
Deliver your message in a meaningful, memorable way with animated explainer videos
Animated explainer videos should be fun, engaging and entertaining. Creating an animated explainer video and getting your message across to your audience may seem like a daunting task, but it doesn’t have to be. Say hello to Spin Creative. We’re ready to help you craft dynamic video content—including animated explainer videos and so much more—that bring your brand to life.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
