Here’s how creative-minded brands can benefit from time lapses and how to leverage them in the most effective ways.
Benefits of time-lapse videos
More brands need to get in on the time-lapse trend because the filming process is very low maintenance. Once the camera is set up, the production crew hardly has to do anything! All the footage they need is condensed into a single video file, which makes editing go a lot faster. The crew only has to keep a few things in mind: check the battery life, make sure the camera has enough storage, keep the camera stationary and get a clear view of the scene.
The process of filming a time lapse is also a lot less expensive. Time lapses are usually meant to capture candid moments, which means you won’t have to pay for actors, props or set design. All you need is a camera. In many cases, the scene you’re filming would have occurred regardless of whether or not you were there to record it.
Additionally, time-lapse video is perfect for the “show don’t tell” aspect of marketing. Editors can add a voiceover or captions to clarify what’s happening, but for the most part, time lapses speak for themselves. This type of video is the only way to show consumers how something was built from beginning to end. Video is a highly visual medium, so take advantage of it with a time lapse!
How time-lapse video drives consumer interest
Time-lapse video is footage played back at an accelerated rate. This instills a sense of speed, excitement and thrill in the viewer. For this reason, time lapses are great for showing consumers that your company promotes an efficient, fast-paced environment—literally! Incorporate some time-lapse footage of your brand’s headquarters to showcase your workplace atmosphere.
Time lapses are a must for companies in industries like construction and real estate. Watching contractors build in real time isn’t the most exciting activity. However, a well-placed camera will capture the whole construction process from start to finish. From there, production crews can condense months’ worth of footage into just a couple minutes!
Any brand can utilize time-lapse video to show consumers all the work that was put into setting up for an event. You could even record footage during the event and use it in video advertisements to prove your company has a massive consumer base.
Keep in mind not every video should be made into a time lapse. However, given the right opportunity, every brand can use time-lapse video to generate consumer engagement and increase their conversion rate.
The right video production partner can offer advice on when to use time-lapse video and do all the work for you. Hiring a pro can make a world of difference! For access to high quality time-lapse video production, say hello to the crew at Spin Creative.
About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
