How to Turn Loyal Customers Into Brand Ambassadors

One of the biggest challenges for brands today is to get noticed among the sea of options that consumers face when they're looking to make a purchase. 

This is where brand ambassadors come in. 

Brand ambassadors are essentially loyal customers who are so smitten with a brand that they go above and beyond to promote it to others. But how can brands turn their most consistent clients into brand ambassadors? Read on to discover 7 effective strategies that brands can use to create a tribe of advocates that help spread the word about their brand.

1.    Create a product worth promoting 

Creating a product that is both distinctive and of high quality is the first step towards developing a loyal customer base. If your product can solve a particular pain point or offer unique features, it's likely to attract a highly engaged group of customers who will be more likely to promote it.

2.    Offer incentives for promoting your brand 

Setting up a referral program that rewards your most loyal customers for promoting your brand is a great way to motivate them to spread the word. Make sure that the incentive is meaningful enough to incentivize repeat business—offering a discount on a future purchase or entry into a contest could be effective.

3.    Encourage customer reviews 

Word of mouth marketing is highly effective—especially when it comes to reviews. Encourage your satisfied customers to leave positive reviews on your website or social media platforms. Reviews create social proof that your brand is credible and trustworthy. Some of the best user-generated content are testimonial videos, so encourage your loyal customers to create this authentic, compelling content, at no cost to you.

4.    Advertise their business 

If your brand is B2B, highlight your partners on your site. By showcasing their business alongside yours, you're giving them exposure that's incredibly valuable—and building up goodwill in the process. This strategy is a win-win!

5.    Create an exclusive group 

Developing a brand ambassador program and offering perks to members is another strategy to consider. By creating an exclusive group of advocates, they're more likely to feel valued and continue promoting your brand.

6.    Hold in-person events 

Invite influencers to in-person events where they can get together and learn more about your brand. Having live events with social media coverage is a great way to build buzz around your brand and create excitement among your loyal customers.

7.    Create an affiliate program 

Finally, implementing an affiliate program where brand ambassadors can earn a percentage of the sales they generate is a great way to incentivize promotion. By giving them a cut of the profits, you're ensuring that they will continue to work hard to promote your brand.

Convert clients to brand ambassadors with the help of Spin Creative

If you're struggling to convert your consistent clients into brand ambassadors, say hello to Spin Creative. We understand the importance of creating a strong brand presence that resonates with your target audience. Our team specializes in developing creative strategies that drive brand recognition, increase engagement, and generate revenue. Whether you need help with social media management, content creation, or influencer outreach, we'll work with you to create a custom strategy that suits your unique needs. 

About Us
Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.