we produced. The Communicator Awards seek creative content that makes a lasting impact through innovation and storytelling. We at Spin are thrilled to accept the award as a testament to our passion for sharing brands’ stories through video.
The award
The Communicator Awards is the largest and most competitive awards program for marketing and communications professionals. This year’s 26th annual award program generated over 6,000 submissions from international ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.
The awards are overseen and judged by the Academy of Interactive and Visual Arts (AIVA)—a prestigious group of executive communications and creative professionals. Submissions are judged on a 100-point scale and awarded on two levels: Awards of Excellence and Awards of Distinction. This year’s award winners represent some of the most creative content production teams in the realms of advertising, corporate communications, public relations and identity work for print, video, interactive and audio.
Spin Creative was awarded a Communicator Award of Distinction in the Video-Commercial category for 2020.
The campaign
The commercial campaign we created for Harborstone Credit Union was part of the credit union’s new branding effort to make a grand debut in the personal and small business finance markets. The Spin Creative team helped Harborstone create a series of lifestyle spots that showcased who Harborstone is and what they stand for.
The final video campaign included four 30-second spots and four 15-second spots. Each of the videos featured a community-centric theme that emphasized Harborstone’s brand values of simplicity, empathy, advocacy, prosperity, equity and trust. During the shoot, we used smooth handheld footage to create unpolished, natural-looking scenes. The end result was a campaign that leaned heavily into authentic relationships, rather than transactions.
The Harborstone TV campaign perfectly represents the Spin Creative approach to video campaign building.
Our process
emphasizes bringing each brand’s story forward and putting their Brand in Motion™.
“The Spin Creative team is thrilled to accept an Award of Distinction for the television campaign we created for Harborstone Credit Union,” says Matthew Billings, Executive Creative Director and Principal at Spin. “A lot of heart and collaboration went into creating those spots. It’s an honor to be recognized for our work and to have our creative approach validated. We hope future clients will recognize achievements like these and know they are in good hands when they work with us.”
The team at Spin would like to thank the AIVA and administrators of the Communication Awards for the recognition.
Interested in learning more about Spin Creative’s award-winning creative content for television or digital advertising?
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Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.
