Starting a New Business? Here Are the First Three Videos Your Brand Should Make

Spin Creative • October 3, 2022

If you’re starting a new business and you’re working with a limited budget, there’s still room to include video in your marketing strategy. Creating engaging marketing videos is easier, and cheaper, than it seems.

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By focusing your efforts on creating impactful videos that can kickstart your brand, you can make the most of your marketing budget and effectively introduce your product or service to your target audience. Read on to learn more about the first three videos your brand should make.


Explainer videos


If you’re looking for a marketing video you can start making today—on a budget—consider making a product explainer video. Explainer videos help new and existing customers alike get a better feel for your product and give them an understanding of why it meets their needs. 


You can showcase explainer videos on everything from your about page to paid landing pages, social channels and your homepage. Why are explainer videos such a worthwhile investment? According to Wyzowl’s Video Marketing Statistics 2022 report, 96% of people have watched an explainer video to discover more about new products and services that can meet their needs. Even more surprisingly, 88% said they’ve been convinced to invest in a product or service after watching an explainer video. In short, these videos can convert viewers into customers right away, making them an asset in your marketing strategy.


Webinars


Short for web-based seminars, webinars are interactive, live events hosted online, and they don’t require a huge investment from your brand. Whether you want to introduce a new product, interview an expert in your field or teach your audience about topics that are important to your brand, webinars can cover any number of topics—and all you need is a host, an audience and the right video production equipment. Record your webinar so that your audience has two options—to attend the event live or watch it at their leisure later on.


FAQ videos


If your brand is just starting out, an FAQ video is a great way to dip your toes into video production without sacrificing your marketing budget. FAQs are a smart investment because they reduce the time and effort your team spends answering the same questions over and over again. They also build trust with your audience, empowering your customers to find the answers to their questions themselves. 


Start your video production journey with a capable branding and video marketing partner


Starting a new business comes with plenty of challenges, especially when you’re working with a limited marketing budget. You need to be sure you’re spending your time, money and effort wisely, and you can do so with the right video marketing strategy. Whether you want to create a product explainer video, webinar or FAQ video, or all three, a branding and video marketing partner can help you see the real impact video can have on your business. Say hello to Spin Creative and start putting together your video marketing strategy today!




About Us

Spin Creative is a video production company and creative agency helping marketers create winning video and creative strategies that engage, inspire and activate targeted audiences. Spin is headquartered in Seattle with offices in San Francisco and London, serving brands around the globe.


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